Digital Creative Manager (Food & Beverage)
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Key skills for this role
About the Role
Hot n cool is seeking a Digital Creative Manager to develop and execute creative digital marketing strategies for Food & Beverage outlets. The role requires 8+ years of experience in digital marketing or creative management, proficiency in Adobe Creative Suite, and strong leadership skills.
Key Skills for This Role
Responsibilities
- Develop and implement creative digital marketing strategies aligned with business objectives
- Maintain brand consistency across all digital platforms and marketing materials
- Create innovative campaigns to promote restaurant offerings, special events, seasonal promotions, and new product launches
- Plan, create, and manage engaging content for social media, websites, email marketing, and digital advertisements
- Oversee photography, videography, graphic design, and content production for F&B outlets
- Manage and grow social media platforms including Instagram, Facebook, TikTok, LinkedIn
- Track and analyze digital marketing performance metrics and prepare regular reports
- Lead and mentor designers, content creators, photographers, and social media specialists
Requirements
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field
- 8+ years of experience in digital marketing, creative management, or brand marketing, preferably within F&B, hospitality, or retail industry
- Strong knowledge of social media marketing, content strategy, SEO, and digital advertising
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and content management systems
- Experience with Meta Ads Manager, Google Analytics, and other digital marketing tools
- Excellent leadership, project management, and communication skills
- Strong creative vision with attention to detail
Full Job Posting
Job Summary
- Responsible for developing and executing creative digital marketing strategies that enhance brand awareness, customer engagement, and sales across all Food & Beverage outlets.
Key Responsibilities
- Develop and implement creative digital marketing strategies aligned with business objectives
- Maintain brand consistency across all digital platforms and marketing materials
- Create innovative campaigns to promote restaurant offerings, special events, seasonal promotions, and new product launches
- Plan, create, and manage engaging content for social media, websites, email marketing, and digital advertisements
- Oversee photography, videography, graphic design, and content production for F&B outlets
- Coordinate content calendars and campaign schedules
- Manage and grow social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels
- Develop social media campaigns to increase followers, engagement, and customer loyalty
- Manage website content, updates, and promotional landing pages
- Track and analyze digital marketing performance metrics
- Prepare regular reports on campaign effectiveness, engagement, reach, and ROI
- Lead and mentor designers, content creators, photographers, and social media specialists
Qualifications & Requirements
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field
- 8+ years of experience in digital marketing, creative management, or brand marketing, preferably within the F&B, hospitality, or retail industry
- Strong knowledge of social media marketing, content strategy, SEO, and digital advertising
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and content management systems
- Experience with Meta Ads Manager, Google Analytics, and other digital marketing tools
- Excellent leadership, project management, and communication skills
- Strong creative vision with attention to detail
Key Performance Indicators (KPIs)
- Growth in social media engagement and followers
- Increase in online sales, reservations, or customer inquiries
- Campaign ROI and conversion rates
- Brand awareness and digital reach
- Website traffic and SEO performance
- Timely delivery of marketing campaigns and creative projects
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