Digital Advertising Specialist
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Key skills for this role
About the Role
PlaceUp is looking for a Digital Advertising Specialist with 5-7 years of experience to manage paid advertising campaigns across Meta, Google, Snapchat, TikTok, and more. The role includes email marketing, SEO, and performance analysis.
Key Skills for This Role
Responsibilities
- Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok, and other digital platforms
- Manage and allocate advertising budgets effectively to maximize ROAS and business growth
- Monitor, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement
- Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities
- Implement customer acquisition, retention, and retargeting strategies across all brands
- Perform A/B testing on creatives, audiences, and campaign structures to improve conversion rates
- Plan, create, and manage email marketing campaigns, including promotional, transactional, and automated customer journeys
- Develop and implement SEO strategies to improve organic search visibility and website traffic
Requirements
- Bachelor's degree in marketing or equivalent
- 5 to 7 years of experience in digital advertising
- Experience in Retail or eCommerce
Full Job Posting
Key Responsibilities
- Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok, and other relevant digital platforms.
- Manage and allocate advertising budgets effectively to maximize ROAS and business growth.
- Monitor, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement.
- Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
- Implement customer acquisition, retention, and retargeting strategies across all brands.
- Collaborate closely with Marketing, E commerce, Product, and Retail teams to align campaigns with business goals.
- Perform A/B testing on creatives, audiences, and campaign structures to improve conversion rates and campaign efficiency.
- Support product launches, seasonal promotions, and brand specific campaigns.
- Track key performance indicators including traffic, conversions, CPA, CTR, ROAS, and revenue contribution.
- Plan, create, and manage email marketing campaigns, including promotional, transactional, and automated customer journeys.
- Develop and execute newsletter strategies to drive customer engagement, retention, and repeat purchases.
- Manage customer segmentation and email automation flows, including welcome series, abandoned cart recovery, post purchase follow ups, and re engagement campaigns.
Requirements
- Bachelor's degree in marketing or equivalent
- 5 to 7 years of experience in digital advertising
- Experience in Retail or eCommerce
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