Demand Generation Manager (ABM)
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Key skills for this role
About the Role
Revolut is seeking a Demand Generation Manager to lead enterprise pipeline generation and ABM strategy for Revolut Business globally. The role involves developing multi-channel campaigns, aligning with sales, and optimizing funnel performance.
Key Skills for This Role
Responsibilities
- Develop and own the global account based marketing strategy
- Lead ABM and partner led programmes, LinkedIn campaigns, and targeted industry events
- Design, launch, and optimise integrated multi channel campaigns to increase MQLs, SQLs, and pipeline velocity
- Implement data driven strategy for digital, paid media, ABM, email, webinars, and events
- Partner with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes
- Enhance outbound strategy including messaging, content, and follow up flows
- Collaborate with Marketing and Operations leaders to build roadmap for new marketing automation platform
- Own KPIs for demand generation, ensuring targeting, lead scoring, and funnel mechanics are optimised
- Track and report on campaign performance, pipeline impact, and ROI for executive stakeholders
Requirements
- 7+ years of B2B demand generation experience
- 4+ years of hands on experience running ABM campaigns
- Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce
- Solid understanding of lead lifecycle, scoring models, and funnel optimization
- Expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools, Tableau/Looker)
- Analytical mindset with experience building and interpreting dashboards and reports
Full Job Posting
About Revolut
- Revolut has been on a mission to deliver more visibility, control, and freedom from money since 2015.
- Products include spending, saving, investing, exchanging, travelling, and more, serving 75+ million customers.
- Certified as a Great Place to Work™ with 13,000+ people working around the world.
About the role
- Growth at Revolut combines strategy, data, and creativity to drive expansion, acquisition, and engagement.
- Looking for a Demand Generation manager to oversee enterprise pipeline generation strategy and execution for Revolut Business globally.
- Define vision, scope, and structure of the function, focusing on measurable qualified pipeline and revenue growth through ABM campaigns, field events, and regional activations.
What you'll be doing
- Developing and owning the global account based marketing strategy, setting clear goals for pipeline creation, acquisition, and customer expansion.
- Leading ABM and partner led programmes, LinkedIn campaigns, and targeted, owned industry events.
- Designing, launching, and optimising integrated, multi channel campaigns to increase MQLs, SQLs, and pipeline velocity, ensuring alignment with the Sales team.
- Implementing a data driven strategy for digital, paid media, ABM, email, webinars, and events to improve conversion rates and campaign ROI.
- Partnering with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes.
- Enhancing outbound strategy, including messaging, content, and follow up flows.
- Collaborating with Marketing and Operations leaders to build a roadmap for a new marketing automation platform.
- Owning KPIs for demand generation, ensuring targeting, lead scoring, and funnel mechanics are optimised for conversion and scale.
- Tracking and reporting on campaign performance, pipeline impact, and ROI for executive stakeholders.
What you'll need
- 7+ years of B2B demand generation experience, with 4+ years of hands on experience running ABM campaigns.
- Proven success driving enterprise pipeline growth in fintech, SaaS, or ecommerce, ideally in both PLG and sales assisted environments.
- Solid understanding of lead lifecycle, scoring models, and funnel optimisation in startup environments.
- Expertise in marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data tools/Demandbase/6Sense, and Tableau/Looker).
- Proven track record of executing multi channel, global or multi geo demand gen campaigns with measurable ROI.
- Analytical mindset with experience building and interpreting dashboards, reports, and campaign insights.
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