CRM Specialist
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Key skills for this role
Role Overview
Tamara is seeking a CRM Specialist to own the end-to-end design, execution, and optimization of complex lifecycle campaigns.
The role provides deep technical CRM expertise, ensuring flows are automated, scalable, personalized, and aligned with business goals.
The position is listed as an Associate-level, full-time role in Dubai, United Arab Emirates.
Key Skills for This Role
Full Job Posting
Role Overview
Tamara is seeking a CRM Specialist to own the end-to-end design, execution, and optimization of complex lifecycle campaigns.
The role provides deep technical CRM expertise, ensuring flows are automated, scalable, personalized, and aligned with business goals.
The position is listed as an Associate-level, full-time role in Dubai, United Arab Emirates.
What You Will Do
- Lead the design and implementation of multi-channel customer journeys across email, push, in-app, and SMS.
- Configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content.
- Define and drive CRM strategy for customer lifecycle management and product adoption initiatives.
- Manage complex CRM workflows, integrations, and troubleshooting.
- Analyze campaign performance and user behavior to refine targeting, content, and triggers.
- Partner with product, data, engineering, and marketing teams to align CRM initiatives with business goals.
- Serve as the internal CRM subject-matter expert for template design, deliverability, compliance, and platform best practices.
Preferred Qualifications
- At least 2 years of hands-on CRM experience in a fast-paced B2C environment is required.
- Experience in fintech is highly preferred.
- Experience building and managing complex automated campaigns in an enterprise CRM platform such as Braze, CleverTap, or Iterable is required.
- Expertise implementing Liquid scripting, dynamic content, webhooks, and connected content is required.
- Strong understanding of customer segmentation, lifecycle marketing, and data flows is required.
- Experience with SQL, analytics dashboards, and A/B testing is required.
- Familiarity with HTML/CSS for email development is a plus.
- Excellent communication, problem-solving, and attention-to-detail skills are required.
Job Details
- Role level is Associate.
- Work type is full-time.
- Country is the United Arab Emirates and city is Dubai.
- The listed job function is Marketing and the sector is Financial Services.
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