CRM & Lifecycle Executive
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Key skills for this role
Role Overview
Support customer engagement and lifecycle execution across the Zofeur app and Zofeur Black subscription service.
Drive activation, engagement, repeat usage, and reactivation through targeted, data-informed communications.
Work hands-on with campaign execution, segmentation support, and multi-channel communication alongside Growth, Creative, and Product teams.
Key Skills for This Role
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About Zofeur
Zofeur operates an on-demand personal chauffeur platform across Dubai, Abu Dhabi, and Sharjah.
The platform supports chauffeur services for school runs, airport drop-offs, garage pickups, and RTA inspections.
Job summary
Support customer engagement and lifecycle execution across the Zofeur app and Zofeur Black subscription service.
Drive activation, engagement, repeat usage, and reactivation through targeted, data-informed communications.
Work hands-on with campaign execution, segmentation support, and multi-channel communication alongside Growth, Creative, and Product teams.
Key responsibilities
- Execute onboarding, retention, engagement, reactivation, referral, loyalty, subscriber, and renewal campaigns.
- Run campaigns across push notifications, in-app messages, WhatsApp, SMS, and email.
- Set up and schedule campaigns using CRM and engagement platforms.
- Build customer segments using behavioral and usage data.
- Support A/B testing of messaging, timing, and creatives.
- Monitor campaign performance and prepare reports with key insights.
- Maintain CRM data accuracy, campaign QA, calendars, and execution timelines.
- Support improvements to automated journeys under guidance from the Growth and Marketing Manager.
Required qualifications
- Four to six years of experience in CRM, lifecycle, or marketing execution, ideally in a B2C or app-based business.
- Experience with multi-channel campaigns, CRM or engagement platforms, segmentation, behavioral data, campaign QA, and performance reporting.
- Clear communication skills and ability to work effectively with creative, content, and product teams.
Bonus experience
- Experience in ride-hailing, mobility, or app-based businesses is highly preferred.
- Hands-on experience with Braze, familiarity with HubSpot, or exposure to lifecycle automation and journey building is advantageous.
- Experience with subscription, membership, or marketplace engagement is advantageous.
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