Content Manager
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Key skills for this role
About the Role
Your role: The Content Manager is accountable for shaping the end-to-end content strategy and execution to strengthen brand equity, enhance consumer engagement, and drive measur.
Key Skills for This Role
Responsibilities
- Own and deliver a clear, insight led content strategy across digital, social, and campaign channels
- Develop and govern a structured content calendar aligned with brand and commercial priorities
- Translate business goals into compelling, platform specific storytelling and narratives
- Partner with agencies and cross functional teams to create, review, and optimize content assets
- Continuously track content performance and drive optimization through testing and insights
- Ensure consistency in tone, messaging, and visual identity across all consumer facing content
Requirements
- Experience in content strategy and execution
- Ability to translate consumer insights and business objectives into compelling content
- Data driven decision making skills
- Strong attention to detail and adherence to brand standards
- Ability to collaborate with internal teams and external partners
Full Job Posting
Your Role
- The Content Manager is accountable for shaping the end to end content strategy and execution to strengthen brand equity, enhance consumer engagement, and drive measurable business outcomes.
- This role operates at the intersection of brand, digital, and commercial teams translating consumer insights and business objectives into compelling, high impact content across platforms.
- The role requires a balance of strategic thinking, data driven decision making, and execution excellence.
Key Responsibilities
- Own and deliver a clear, insight led content strategy across digital, social, and campaign channels.
- Develop and govern a structured content calendar aligned with brand and commercial priorities.
- Translate business goals into compelling, platform specific storytelling and narratives.
- Partner with agencies and cross functional teams to create, review, and optimize content assets.
- Continuously track content performance and drive optimization through testing and insights.
- Ensure consistency in tone, messaging, and visual identity across all consumer facing content.
Key Stakeholders
- Brand & Marketing Teams
- Digital & E commerce Teams
- Sales & Commercial Functions
- External Agencies
- Data & Analytics Teams
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