Communication and Marketing Manager
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Key skills for this role
Key Skills for This Role
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Planning and Campaigns
- Develop and implement the annual communications and marketing plan, budget, campaign calendar, and content calendar.
- Translate business priorities into target audiences, messages, campaigns, and calls to action.
- Deliver integrated organic and paid campaigns that generate registrations, enquiries, applications, attendance, and footfall.
Content and Channels
- Manage website content, social media platforms, newsletters, digital listings, and other approved communications channels.
- Write, edit, and proofread Arabic and English content for campaigns, social media, web pages, newsletters, announcements, profiles, invitations, and press materials.
Visual and Live Content
- Coordinate photography, short-form videos, interviews, and live coverage featuring members, projects, products, programmes, partners, and community impact.
PR and Brand
- Lead PR activities, media relations, press releases, and proactive opportunities that strengthen the organization’s reputation.
- Maintain company brand standards and oversee the Brand and Communications Designer and external creative suppliers.
Suppliers and Reporting
- Manage relationships with designers, photographers, videographers, agencies, printers, and other suppliers.
- Establish campaign and channel KPIs, analyze performance, report practical insights, and improve future campaigns and marketing expenditure.
- Maintain organized archives of approved content, campaign assets, media coverage, and brand collateral.
Requirements
- Experience developing annual communications and marketing plans, budgets, campaign calendars, and content calendars.
- Ability to write, edit, and proofread content in Arabic and English.
- Experience managing websites, social media platforms, newsletters, digital listings, and other communications channels.
- Ability to establish campaign and channel KPIs, analyze performance, and report practical insights.
- Experience maintaining brand standards and coordinating internal and external creative resources.
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