Commercial Director (KSA)
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Key skills for this role
About the Role
Calo is seeking a Commercial Director (Demand & Growth) for Saudi Arabia to drive demand generation, customer growth, revenue performance, and market expansion. The role involves leading growth strategies, managing commercial initiatives, and acting as the commercial owner for the KSA market.
Key Skills for This Role
Responsibilities
- Lead market growth strategy across Saudi Arabia.
- Drive customer acquisition, retention, engagement, and revenue growth.
- Own demand generation and customer growth performance across all channels.
- Identify growth opportunities and prioritize initiatives with the highest commercial impact.
- Launch and scale new growth channels, partnerships, and business opportunities.
- Support expansion initiatives across subscriptions, retail, CPG, and future business verticals.
- Identify and execute strategic partnerships that drive customer and revenue growth.
- Evaluate pricing, promotions, offers, and commercial initiatives to maximize business performance.
- Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels.
- Optimize marketing investments through rigorous performance analysis and ROI management.
- Serve as Calo's commercial owner for Saudi Arabia.
- Build relationships with partners, agencies, vendors, and key stakeholders across the Kingdom.
Requirements
- 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles
- Strong B2C experience is required
- Experience scaling consumer facing businesses in high growth environments
- Proven track record of driving measurable customer growth, retention, and revenue impact
- Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics
- KSA market experience is required
- GCC experience is highly preferred
- Strong understanding of Saudi consumer behavior, competitive dynamics, and growth opportunities
- Existing network within the Saudi business ecosystem is a plus
Full Job Posting
About Calo
- Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.
- Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers.
- We're on a noble mission to make healthy easy.
The Role
- As Commercial Director (Demand & Growth), you will be responsible for driving demand generation, customer growth, revenue performance, and market expansion across Saudi Arabia.
- You will lead the development and execution of market growth strategies while identifying new opportunities across subscriptions, partnerships, retail, CPG, and emerging business initiatives.
- This is not a traditional brand marketing role. We're looking for a business leader whose core expertise is marketing and growth, but who approaches every decision through a commercial lens.
What You'll Be Responsible For
- Own Market Growth & Performance: Lead market growth strategy across Saudi Arabia, drive customer acquisition, retention, engagement, and revenue growth.
- Lead Commercial Growth Initiatives: Launch and scale new growth channels, partnerships, and business opportunities.
- Build High Impact Marketing & Growth Strategies: Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels.
- Own KSA Market Representation: Serve as Calo's commercial owner for Saudi Arabia, build relationships with partners, agencies, vendors, and key stakeholders.
- Drive Data Led Decision Making: Analyze customer behavior, growth trends, market opportunities, and competitive dynamics.
- Leverage AI & Modern Growth Practices: Actively utilize AI tools to improve analysis, planning, execution, content creation, productivity, and decision making.
- Cross Functional Leadership: Partner closely with Commercial, Product, Growth, Operations, Finance, and Leadership teams.
Experience
- 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles.
- Strong B2C experience is required.
- Experience scaling consumer facing businesses in high growth environments.
- Proven track record of driving measurable customer growth, retention, and revenue impact.
- Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics.
- KSA market experience is required.
- GCC experience is highly preferred.
- Strong understanding of Saudi consumer behavior, competitive dynamics, and growth opportunities.
- Existing network within the Saudi business ecosystem is a plus.
Who Will Thrive Here
- Commercially sharp and business minded.
- Obsessed with growth and performance.
- Highly autonomous and ownership driven.
- Fast moving and execution oriented.
- Strategic without being overly theoretical.
- Data driven and analytical.
- Comfortable with ambiguity and scaling challenges.
- Collaborative, low ego, and impact focused.
- Someone who naturally thinks like a General Manager, not just a marketer.
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