Cluster Marketing Manager
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Key skills for this role
About the Role
Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives. Monitor industry, cultural, and t.
Key Skills for This Role
Responsibilities
- Execute annual marketing and communications plans, aligning activities with department budgets and ROI targets
- Monitor industry, cultural, and travel trends; conduct competitive analysis
- Execute public relations activities for the hotel based on its marketing goals
- Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, and channels
- Coordinate with design and production agencies for timely delivery of marketing materials
- Implement global/regional brand campaigns using provided guidelines and assets
- Maintain and create visual assets like photography, videography, and graphics for marketing and PR
- Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE
- Update media kit with fact sheets, executive bios, imagery, and brand content
- Support press events, visits, and familiarization trips to boost hotel exposure
- Draft news releases, articles, and executive statements to enhance brand storytelling
- Implement multi channel campaigns aligned with annual plans and brand guidelines
Requirements
- Experience in marketing and communications, preferably in hospitality
- Knowledge of PR and media activities
- Ability to manage budgets and track ROI
Full Job Posting
Role Overview
- Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives. Monitor industry, cultural, and travel trends; conduct competitive analysis. Execute public relations activities for the hotel based on its marketing goals.
Key Responsibilities
- Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B and B2C channels.
- Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
- Implement global/regional brand campaigns using provided guidelines and assets.
- Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.
- Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
- Update media kit with fact sheets, executive bios, imagery, and brand content.
- Support press events, visits, and familiarization trips to boost hotel exposure.
- Draft news releases, articles, and executive statements to enhance brand storytelling.
- Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
- Respond promptly to media inquiries and assist with crisis communication protocols.
- Implement multi channel campaigns aligned with annual plans and brand guidelines.
- Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
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