Campaign Planning Manager | Al-Futtaim Automotive - BYD | KSA | Riyadh

Overview Of The Role

Campaign Strategy & Execution

• Build and deliver the quarterly tactical campaign calendar aligned to volume, profit, market share, and stock-aging objectives.
• Design both proactive (lifecycle, seasonal, model-launch) and reactive (competitor-led, demand-shift) campaigns.
• Translate stock position, model mix, and aging inventory into campaign mechanics that protect gross margin.
• Partner with Brand General Managers to secure alignment on offer structure, target segments, and execution timelines.
• Govern campaign briefs from concept to retail activation across showroom, digital, and CRM channels.

Commercial & Market Analysis

• Monitor competitor pricing, offers, finance promotions, and trade-in programs across the KSA market on a rolling basis.
• Build data-driven campaign business cases with clear assumptions on volume uplift, margin impact, and breakeven.
• Identify white-space opportunities in segments, customer profiles, and channels to drive incremental demand.
• Translate market intelligence into early-warning signals for Sales and Pricing leadership.

Performance & Optimization

• Track live campaign performance against committed KPIs: enquiries, conversion rate, units sold, revenue, gross profit, and ROI.
• Conduct mid-flight reviews and recommend rapid corrective actions on underperforming campaigns.
• Lead post-campaign reviews with clear lessons learned, ROI analysis, and recommendations for future cycles.
• Build and maintain a structured performance scorecard accessible to brand and commercial leadership.

Cross-Functional Collaboration

• Work hand-in-hand with Product & Pricing, Sales Operations, Marketing, Digital, and Aftersales to ensure consistency across the funnel.
• Align campaign messaging, finance offers, and trade-in programs across showroom, online, and CRM touchpoints.
• Coordinate with the Network and Retail Operations teams to ensure dealer readiness and execution discipline.

Stakeholder Management & Reporting

• Present campaign plans, performance dashboards, and corrective recommendations to senior leadership and OEM principals where required.
• Support monthly business reviews with sharp commercial commentary on campaign contribution.
• Manage OEM marketing fund utilization, claims, and reporting in line with principal guidelines.

Required Skills To Be Successful

• Strong commercial and analytical mindset with the ability to link campaign mechanics to P&L outcomes.
• Deep understanding of automotive retail dynamics — pricing, promotions, finance offers, and stock management.
• Proven ability to manage senior stakeholders, including Brand GMs, OEM partners, and Sales leadership.
• Comfortable handling large data sets and converting them into clear, actionable insights.
• Sharp commercial storytelling and executive-level presentation ability.
• Strong project management discipline — ability to run multiple parallel campaigns without slippage.
• High ownership, decisiveness, and bias for action in a fast-moving market.

What Qualifies You For The Role

• Bachelor's degree in Business, Marketing, Engineering, Economics, or a related discipline; MBA is an advantage.
• 8–10 years of experience in automotive marketing, campaign planning, product planning, or commercial roles.
• Prior experience with an OEM, national distributor, or large dealer group is strongly preferred.
• GCC market experience is mandatory; direct KSA market experience is a strong advantage.
• Hands-on experience with reporting and analytics tools (Excel advanced, Power BI, Tableau, or SAP/Oracle dashboards).
• Working knowledge of CRM, DMS, and digital marketing platforms in an automotive context.