Brand Marketing Specialist

About Nch

Position Overview

Brand Strategy Support & Portfolio Growth

• Support the implementation of brand strategies and annual marketing plans to drive revenue growth and market share.
• Translate brand objectives into clear activation plans aligned with therapy priorities and commercial targets.
• Conduct ongoing market, competitor, and pricing analysis to identify risks, opportunities, and growth levers.
• Research therapy trends, regulatory requirements, and category developments to support onboarding and positioning of new products.
• Contribute to launch readiness, go-to-market execution, and post-launch performance evaluation, recommending corrective actions where required.

Medical Events & Scientific Engagement

• Lead end-to-end planning and execution of medical events including CME programmes, scientific conferences, and exhibitions, ensuring operational excellence and regulatory compliance.
• Coordinate with healthcare professionals, KOLs, and scientific stakeholders to strengthen brand credibility and professional engagement.
• Manage event logistics, agency coordination, supplier negotiations, and budget tracking to ensure timely and high-quality delivery.
• Conduct post event performance analysis and ROI evaluation, driving continuous improvement.

Campaign Management & Digital Activation

• Plan, execute, and monitor therapy-focused and integrated marketing campaigns across offline and digital channels to maximise reach, engagement, and return on investment.
• Coordinate closely with internal teams and external agencies to ensure consistent messaging and on-time execution.
• Align campaign activities with sales cycles, key account priorities, and product availability to ensure commercial impact.
• Track campaign performance metrics and recommend optimisation actions to improve effectiveness and efficiency.

Content Development & Field Force Enablement

• Develop, adapt, and oversee high-quality scientific and promotional materials across print and digital platforms, ensuring clear, compliant, and consistent brand communication.
• Create detailing aids, promotional tools, and sales support materials that enhance field force effectiveness and customer engagement.
• Provide structured brand briefings and ongoing enablement support to medical representatives to strengthen product knowledge and execution quality.
• Ensure all materials comply with regulatory requirements and internal approval standards.

Cross-Functional Collaboration & Operational Excellence

• Collaborate closely with Key Account, Sales, Logistics, and Warehouse teams to ensure smooth execution of marketing initiatives and product availability.
• Maintain strong working relationships with external agencies, designers, printers, and suppliers to guarantee quality, timeliness, and cost effectiveness.
• Coordinate production timelines and inventory planning for promotional materials to avoid operational gaps.
• Drive clear communication and alignment across functions to ensure seamless delivery of brand initiatives.

Budget Monitoring & Performance Optimisation

• Work closely with Brand Managers and the Head of Marketing to monitor brand budgets and track spend against approved plans.
• Support cost management and optimisation initiatives to ensure efficient resource allocation and expense control.
• Analyse brand performance, promotional effectiveness, and campaign ROI to inform data-driven decision-making.
• Contribute to continuous improvement initiatives that enhance profitability while maintaining compliance and quality standards.

Education & Experience

• Bachelor’s degree in Marketing, Pharmacy, Life Sciences, Business Administration, or a related field.
• 3 to 5 years of progressive experience in brand marketing within pharmaceutical, nutraceutical, FMCG, or healthcare sectors.
• Proven experience in planning and executing medical events such as CME programmes, conferences, and exhibitions.
• Hands-on exposure to integrated marketing campaigns, product launches, and go-to-market execution.
• Experience working cross-functionally with Sales, Key Accounts, Supply Chain, and external agencies.
• GCC market exposure is preferred, with strong understanding of local healthcare and regulatory dynamics.

Technical & Functional Skills

• Strong understanding of brand management principles, therapy area positioning, and promotional strategy execution.
• Knowledge of healthcare compliance standards, promotional approval processes, and regulatory considerations.
• Ability to develop scientific and promotional content aligned with brand messaging and medical accuracy.
• Experience in budget tracking, cost control, and ROI analysis.
• Proficiency in digital campaign coordination and performance tracking across offline and online channels.
• Strong analytical capability with working knowledge of Excel and presentation tools such as PowerPoint.
• Ability to manage agencies, suppliers, and event logistics effectively.

Soft Skills & Competencies

• Strong customer orientation with the ability to understand and respond to healthcare stakeholder needs.
• Accountable and results-focused, delivering high-quality execution within agreed timelines and budgets.
• Demonstrates integrity and ensures compliance in all marketing activities.
• Collaborative team player who works effectively across Sales, Key Accounts, Supply Chain, and external partners.
• Agile and adaptable in a fast-moving and regulated healthcare environment.
• Clear communicator with strong organisational and coordination skills..

Why Join Us

• Join a dynamic and fast-growing company where innovation, excellence, and collaboration drive everything we do.
• You’ll work alongside a talented and supportive team in a diverse and inclusive environment that values each individual’s unique contributions.
• We offer:
• Exciting career growth opportunities in a company at the forefront of healthcare and technology
• A comprehensive compensation and benefits package, including Health insurance, Annual leave and ticket allowance, Yearly incentives (as per company policy) and Professional development support
• Be part of a culture that’s committed to empowering talent, embracing innovation, and building success together.