Brand Marketing Manager
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Key skills for this role
Role Overview
Hands-on Brand Marketing Manager role executing the MENA regional strategy in KSA.
Focuses on mobile-first, content-first, and influencer-first brand marketing across social platforms.
The role brings the brand to life through content, creator partnerships, and daily social presence.
Key Skills for This Role
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About the Role
Hands-on Brand Marketing Manager role executing the MENA regional strategy in KSA.
Focuses on mobile-first, content-first, and influencer-first brand marketing across social platforms.
The role brings the brand to life through content, creator partnerships, and daily social presence.
Key Responsibilities
- Execute the KSA social and content plan across Instagram, TikTok, YouTube, and LinkedIn.
- Shoot short-form social content, reels, stories, and behind-the-scenes material on location and at events.
- Coordinate content calendars, scheduling, platform strategy, photoshoots, vendors, shot lists, and on-site production.
- Recruit and manage influencer partnerships, including talent identification, deliverables, output review, and relationships.
- Create content from influencer events and support brand collateral, partner marketing, and joint activations.
- Translate large-scale campaigns into content opportunities and report performance learnings to leadership.
- Manage timelines and light budgets for owned activities.
What We’re Looking For
- 5–8 years of hands-on experience in social media, content, or influencer marketing, ideally for a consumer brand in MENA.
- A portfolio or reel of personally created content, especially vertical video.
- Fluency in the MENA social landscape and differences among TikTok, Instagram, Snapchat, and YouTube.
- Strong instinct for trends and a bias for action.
- Excellent written and verbal communication in Arabic and English.
Nice to Have
- Existing relationships with regional creators, agencies, or production talent.
- Experience with paid social, analytics tools, or social listening.
- Creator skills using CapCut, Premiere, or similar tools, with a good eye for pacing, framing, and sound.
Work Arrangement
- The role is full-time and on-site in Riyadh.
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