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naukri

Brand Manager - Rare Disease

Astrazeneca Pharma India Ltd.
Riyadh, KSA
Senior
2 months ago
Brand StrategyMarketing CampaignsMarket ResearchConsumer InsightsGCC MarketBrand Positioning
Free

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Brand StrategyMarketing CampaignsMarket Research
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Overview

  • Lead in a matrix environment
  • Lead the Brand Team and influence cross-functional team members to develop the most robust approach and monitor execution
  • Manage-upwards to ensure awareness and enable goal attainment

Strategic And Innovative Thinking

  • Identify market and brand opportunities across customers and channels (including digital channels) in a highly competitive environment and develop local strategies to differentiate and access them
  • Adapt global brand strategy to meet local business needs & market insights
  • Integrate short-term tactical thinking with long-term strategic goals
  • Assist in the development of marketing strategy and overall objectives.
  • Deliver results
  • Support business growth through management and implementation of brand marketing projects
  • Successfully deliver multiple projects that meet business needs whilst timelines and workload in an ambiguous environment.
  • Assist in setting marketing activities for the achievement of short- and long-term business objectives, increased profit and market control.
  • Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
  • Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.

Market Analysis & Forecasting

  • Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
  • Ensure the use of effective forecast models and make recommendations for improvement as necessary.
  • Support LRP preparation and overall budget process
  • Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
  • Monitor marketplace competitor product evolution as necessary.

Building Effective Collaboration

  • Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
  • Communicate and co-ordinate promotional activities with sales management.
  • Support the sales force in product training and strategy orientation.
  • Ensure the implementation of management plans for all KOLs to advance business partnerships.
  • Develop sound business partnerships with all internal, external and global stakeholders.

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