Brand Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
As a Category & Brand Manager within one of the UAE’s leading beverage organizations, you will play a pivotal role in shaping, developing, and executing brand strategies that strengthen the company’s market presence.
Key Skills for This Role
Full Job Posting
Overview
As a
Category & Brand Manager
within one of the
UAE’s leading beverage organizations
, you will play a pivotal role in shaping, developing, and executing brand strategies that strengthen the company’s market presence.
This role requires a blend of strategic thinking, creativity, and analytical capability—particularly within the
Coffee and Tea category
, where consumer trends, premiumization, and innovation are evolving rapidly.
You will be responsible for driving brand awareness, enhancing consumer loyalty, and supporting long-term category growth while ensuring all initiatives align with the company’s overall business objectives.
1. Brand Strategy Development
- Develop and execute comprehensive brand strategies to grow market share, build brand equity, and increase consumer loyalty within the Coffee/Tea category.
- Conduct detailed market research and consumer insights analysis to inform product positioning, pricing strategies, and brand direction.
2. Marketing Campaigns
- Plan, execute, and evaluate integrated marketing campaigns across digital, social media, retail activation, print, and in-store experiences.
- Collaborate with creative, digital, and design teams to develop compelling marketing assets, packaging, and communication material aligned with brand guidelines.
3. Product Launches & Innovation
- Support the planning and execution of new product launches—including concept development, market testing, and go‑to‑market strategy.
- Work closely with the Portfolio Manager to ensure innovation initiatives meet consumer expectations and support the long-term Coffee/Tea category roadmap.
4. Brand Communication & Visibility
- Oversee brand messaging to ensure consistency across all consumer touchpoints—advertising, digital channels, promotions, and PR.
- Build strong relationships with media partners, influencers, and strategic collaborators to amplify brand visibility and relevance.
5. Market & Competitive Analysis
- Continuously monitor competitive activity, emerging trends, and consumer behavior within the beverage landscape, particularly Coffee and Tea.
- Analyze brand and category performance using KPIs such as sales, market share, campaign ROI, and consumer feedback, adjusting strategies as needed.
6. Cross-Functional Collaboration
- Partner with sales, trade marketing, product development, and supply chain teams to ensure flawless execution of brand plans.
- Manage external agencies and strategic partners to deliver high-impact campaigns with consistent brand representation.
Qualifications & Experience
- Bachelor’s degree in
Marketing
,
Business Analytics
,
Business Administration
- , or a related field.
- Proven experience in
- Category Management or Brand Management within the Coffee or Tea segment
- is strongly preferred.
- Strong understanding of consumer trends in the UAE beverage market.
- Demonstrated ability in strategic planning, marketing campaign development, and brand performance analysis.
- Excellent communication, project management, and leadership skills.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Confidential Jobs
Product Manager
Dubai, UAE
A confidential company seeks a Product Manager to develop and execute marketing strategies for a portfolio of psychiatry and neuroscience products in the UAE. The role involves brand planning, product launches, market an
Pricing Analyst
Dubai, UAE
A leading payments organization seeks a Pricing Analyst to optimize merchant profitability and pricing decisions. The role involves analyzing pricing proposals, building profitability models, and supporting commercial st
Senior Trade Operations Executive
Dubai, UAE
A leading international commodities trading organization in the UAE is hiring a Senior Trade Operations Executive to manage end-to-end execution of international commodity transactions. The role involves coordinating shi
فاحص ميداني
Jiddah, KSA
A confidential employer seeks a Field Inspector to conduct field inspections and monitoring of supervised entities, verifying compliance with regulations and identifying violations and risks. The role involves preparing
Cluster Revenue Manager
Abu Dhabi Emirate, UAE
A confidential company is seeking a Cluster Revenue Manager to develop and implement revenue management strategies across multiple hotels. You will analyze market trends, manage inventory and pricing, and collaborate wit
Graphic Designer
Dubai, UAE
Confidential Jobs is hiring a Graphic Designer for its Publishing team in Dubai. The role involves translating business needs into visual designs across print and digital media, collaborating with senior designers, and d
Account Management Executive
Dubai, UAE
Confidential Jobs seeks a proactive Account Management Executive (internal title: Partner Relations Executive) to manage and grow strategic partnerships in Dubai. The role involves partner onboarding, account management,
Project Manager (Software Development)
Dubai, UAE
We are seeking a Project Manager to plan, govern, and deliver software development initiatives for mobile and web platforms. The role requires end-to-end accountability for delivery execution, sprint planning, team produ
Product Manager
Dubai, UAE
Pricing Analyst
Dubai, UAE
Senior Trade Operations Executive
Dubai, UAE
فاحص ميداني
Jiddah, KSA
Cluster Revenue Manager
Abu Dhabi Emirate, UAE
Graphic Designer
Dubai, UAE
Account Management Executive
Dubai, UAE
Project Manager (Software Development)
Dubai, UAE