Brand Lead - Emirati Hire
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Key skills for this role
About the Role
The Brand Lead develops and executes integrated brand and marketing strategies to strengthen brand positioning and audience engagement. The role leads campaign planning, audience insights, and cross-functional coordination for exhibitions, programs, and commercial activities.
Key Skills for This Role
Responsibilities
- Lead the development and implementation of integrated brand and marketing strategies aligned with organizational objectives
- Drive strategic campaign planning across exhibitions, public programs, partnerships, retail, membership, and visitor engagement initiatives
- Ensure brand consistency and alignment across all marketing and communication channels
- Leverage audience research, visitor data, market trends, and performance analytics to inform marketing strategies
- Develop audience segmentation frameworks and targeted engagement approaches
- Lead the planning and execution of integrated multi channel marketing campaigns across digital, social media, CRM, advertising, partnerships, and onsite channels
- Act as a central point of coordination between internal departments, external agencies, strategic partners, and key stakeholders
- Establish campaign objectives, KPIs, and performance measurement frameworks
- Analyze campaign performance and audience engagement metrics to identify opportunities for optimization
- Develop clear and compelling reports, dashboards, and presentations that communicate marketing performance
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- Minimum of 8–10 years of experience in strategic marketing, brand management, or communications
- Strong experience in integrated campaign planning and execution across both B2B and B2C audiences
- Experience working with global brands and within complex, multi stakeholder environments
- Experience managing agency relationships and cross functional project teams
- Experience within arts, culture, tourism, hospitality, luxury, destination marketing, or government related sectors is preferred
Full Job Posting
Position Summary
- The Brand Lead is responsible for developing and executing integrated brand and marketing strategies that strengthen the organization's brand positioning, enhance audience engagement, and support institutional objectives.
- The role leads strategic campaign planning, audience insight development, and cross functional coordination to deliver impactful marketing initiatives across exhibitions, public programs, partnerships, commercial activities, and visitor engagement campaigns.
Key Responsibilities
- Lead the development and implementation of integrated brand and marketing strategies aligned with organizational objectives.
- Drive strategic campaign planning across exhibitions, public programs, partnerships, retail, membership, and visitor engagement initiatives.
- Ensure brand consistency and alignment across all marketing and communication channels.
- Translate organizational priorities into audience focused marketing plans that strengthen brand awareness and engagement.
- Develop annual campaign roadmaps and strategic marketing frameworks that support institutional goals.
- Leverage audience research, visitor data, market trends, and performance analytics to inform marketing strategies and campaign planning.
- Develop audience segmentation frameworks and targeted engagement approaches.
- Translate research findings and audience insights into actionable recommendations that enhance campaign effectiveness and audience acquisition.
- Monitor industry trends and benchmark performance against leading cultural, tourism, lifestyle, and consumer brands.
- Lead the planning and execution of integrated multi channel marketing campaigns across digital, social media, CRM, advertising, partnerships, and onsite channels.
- Collaborate with communications, content, digital, creative, visitor experience, and commercial teams to ensure cohesive campaign execution.
- Support campaign optimization through data analysis, testing, and continuous improvement initiatives.
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 8–10 years of experience in strategic marketing, brand management, or communications.
- Strong experience in integrated campaign planning and execution across both B2B and B2C audiences.
- Experience working with global brands and within complex, multi stakeholder environments.
- Experience managing agency relationships and cross functional project teams.
- Experience within arts, culture, tourism, hospitality, luxury, destination marketing, or government related sectors is preferred.
Knowledge, Skills & Competencies
- Integrated Marketing Strategy & Planning
- Brand Management & Positioning
- Audience Research & Segmentation
- CRM & Marketing Automation
- Digital Marketing & Campaign Optimization
- Marketing Analytics & Performance Measurement
- Budget Management & Campaign Forecasting
- Data Analysis & Storytelling
- Strategic Thinking
- Stakeholder Management
- Cross Functional Leadership
- Project Management
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