B2B Sales Manager HoReCa & Distribution
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Key skills for this role
Role Overview
Matcha Vibes is expanding B2B matcha distribution across the UAE and MENA alongside its cafés and events business.
The B2B Sales Manager will bring in new clients and grow matcha sales through hands-on selling and account development.
Target customers include hotels, restaurants, cafés, F&B groups, distributors, wholesalers, retail partners, and hospitality partners.
Key Skills for This Role
Full Job Posting
The Role
Matcha Vibes is expanding B2B matcha distribution across the UAE and MENA alongside its cafés and events business.
The B2B Sales Manager will bring in new clients and grow matcha sales through hands-on selling and account development.
Target customers include hotels, restaurants, cafés, F&B groups, distributors, wholesalers, retail partners, and hospitality partners.
Core Responsibilities
- Build a pipeline of HoReCa and distribution clients across the UAE and visit customer sites to meet decision makers.
- Present matcha products, explain grades, applications, and pricing, and arrange samples, tastings, and demonstrations.
- Prepare quotations and commercial proposals, follow up on opportunities, and close paying business.
- Develop distributor relationships across the UAE and MENA, grow existing accounts, and increase repeat orders.
- Maintain sales pipeline, forecasts, and account information and coordinate with operations and product teams.
Candidate Profile
- The employer seeks a salesperson who enjoys business development, prospecting, follow-up, negotiation, closing, and repeat-business growth.
- Candidates should be confident in face-to-face meetings, commercially minded, organized with their pipeline, and able to work independently.
- Four years of B2B sales experience is required.
- Fluent English is required. Arabic is an advantage.
Preferred Experience
- Experience selling to hotels, restaurants, cafés, F&B groups, or distributors in the UAE is highly preferred.
- Relationships with procurement managers, F&B directors, chefs, restaurant groups, hotel groups, or distributors are a major advantage.
- Experience with tea, coffee, beverages, food ingredients, or premium F&B products is particularly valuable.
Success Measures
- Performance will be measured by new B2B accounts, monthly sales revenue, gross profit, qualified meetings and tastings, and conversion rate.
- Additional measures include repeat orders, existing-account growth, new distributor relationships, and an active sales pipeline.
Compensation
- Compensation consists of a fixed salary plus a percentage of sales or commission.
- The fixed salary will be discussed during the interview based on experience, network, and proven sales results.
- Commission is linked directly to sales performance and business growth.
About Matcha Vibes
Matcha Vibes is building a specialist matcha brand from the UAE for the wider MENA market.
The role supports hotels, restaurants, cafés, and distributors in developing their matcha offerings.
Work Location
- The work location is in person, with frequent visits to hotels, restaurants, cafés, F&B groups, and other client or partner sites.
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