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Associate Creative Director, Copy - Pharma

Accenture
Montreal, CAN
Full Time
Director
1 weeks ago
CopywritingPharma advertisingFDA compliancePAAB complianceContent strategyStorytelling
Free

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CopywritingPharma advertisingFDA compliance
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We are:

  • Accenture Song accelerates growth and value for our clients through sustained customer relevance.
  • Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.

You are:

  • A curious and collaborative life sciences creative copy leader helping to drive customer success and business results globally at scale.
  • You bring deep experience in oncology and have worked across multiple brands and therapeutic areas.
  • You enjoy delving deep into the data to create meaningful messages and approvable claims.
  • You are a proactive, self motivated and inspirational candidate who combines strong writing sensibilities with an analytical and strategic mind.
  • You know your way around MLR reviews and feel at home with both internal teams and diverse client audiences.
  • You are an experienced supervisor and capable mentor, willing to put the time and effort into helping your direct reports reach their full potential.
  • You are a client facing pro, able to lead presentations and navigate client comments and changes with ease.

The work:

  • A copy/content leader who has a background in writing for healthcare audiences (HCPs, patients, caregivers, etc.).
  • They understand how to develop content that will capture interest, build trust and work in a highly regulated industry – life sciences and/or health sector.
  • They are collaborative with team members from multiple disciplines, including art/visual design, but also client services, performance marketers, data/analytics, strategy and more.
  • They understand how to create unique content for emerging media and tech (especially helpful in unique healthcare platforms).
  • The CD, Copy has experience writing/evaluating copy based on clinical product information, can find compelling narratives in clinical data and prescribing information, and can interact confidently with both Life Sciences brand marketers as well as healthcare system/provider and patient audiences.
  • Experience in multiple therapeutic areas is key.
  • They will also understand how to create campaigns and content that aligns to our clients’ strategic objectives.

Key Responsibilities:

  • Pitch and present work both internally and with clients in a manner that demonstrates an understanding of the strategic objectives of the project and offers a clear rationale as to how the communication messaging supports those objectives and ties into the larger goals of the business.
  • Leverage your copywriting skills to write engaging content for the pharmaceutical and/or medical technology sectors based on communication objectives.
  • Ensure all content complies with FDA, and/or PAAB medical compliance requirements and pharma regulatory compliance standards and keep update on compliance and regulatory changes.
  • Collaborate with cross functional teams to understand brand guidelines, tone, and voice for different customer segments.
  • Understand legal limitations for life sciences related copy, and how to work around and within them to create strong experiences.
  • Write long form and short form copy for a wide variety of media, including but not limited to, email, digital ads, direct mail, SMS, sales collateral and one pagers, websites and landing pages.
  • Write creative and compelling subject lines and strong CTAs that have a measurable impact on marketing performance.
  • Align on content strategy and copy that drives acquisition, engagement, and retention of our users.
  • Consume research and glean insights into different audiences (and segments of our audiences), and leverage this to build user centered content that drives performance.
  • Ensure all copy is consistent with our clients’ style, quality, and tone of voice, including that created by junior resources.
  • Be a visual thinker who takes the entire end product into consideration.
  • Collaborate closely with other team members to ensure a consistent, integrated customer experience.

Here’s what you’ll need:

  • 6+ years of copywriting experience at a pharma/life sciences advertising agency or related industry (for example, medical/healthcare publishing).
  • Proven success Copywriting in the Pharma space (must have).
  • FDA content submission experience.
  • Experience directing and overseeing teams of copywriters.
  • Portfolio/book of published work including life sciences examples.
  • Employees are required to maintain working hours aligned with Eastern Standard Time (EST).
  • A minimum of a high school diploma or GED/CAEC.
  • English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language.

Bonus points if:

  • A University degree.
  • PAAB content experience.
  • An understanding in how to engage Healthcare Professionals and Patient audiences to motivate and drive action and engagement.
  • Experience learning about audience segments, and developing content tailoring to improve relevance.
  • Love for writing and storytelling, demonstrated in both long and short form content (portfolio that includes campaigns/writing samples required for both print and digital).
  • Exceptional interpersonal and cross functional collaboration skills, openness to feedback.
  • Ability to balance competing priorities with tight deadlines in a fast paced environment.
  • Capacity to manage the priorities of multiple stakeholders.
  • Familiarity with developing content/copy within regulated industries – ideally pharmaceuticals or MedTech.

Compensation

  • Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.
  • The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
  • Role Location Hourly Salary Range: British Columbia/Ontario CAD 39.71 to CAD 63.75.

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