Marketing Operating Model and Process Design Manager
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Key skills for this role
About the Role
Accenture Song is seeking a Marketing Operating Model and Process Design Manager to help marketing organizations work faster and smarter. This role involves assessing current marketing operating models, designing future-state models, and reinventing campaign and content processes.
Key Skills for This Role
Responsibilities
- Assess current marketing operating models, organizational structures, governance forums, decision rights, roles, processes, handoffs, tools, agency models, and pain points
- Design future state operating models that clarify structure, capabilities, roles, accountabilities, governance, change requirements, interaction models, and ways of working
- Reinvent campaign, content, creative, media, planning, approval, and measurement processes to improve speed, quality, reuse, transparency, compliance, and performance
- Develop process maps, RACI models, role charters, governance models, service models, playbooks, workflow requirements, and implementation roadmaps
- Work with Subject Matter Leads to align operating model and process design to enabling technologies
- Facilitate design workshops with marketing, creative, media, technology, analytics, legal, compliance, procurement, agencies, and business stakeholders
- Define KPIs and operating metrics such as cycle time, throughput, adoption, rework, asset reuse, process compliance, cost efficiency, and marketing productivity
- Support change activation, training, pilots, governance launch, and continuous improvement after future state design
- Serve as a practical advisor to VP/Directors marketing operations leaders, transformation sponsors, and cross functional partners
- Lead operating model and process workstreams from discovery through design, validation, and activation planning
- Coach Business Analysts and Process Designers on interview synthesis, process mapping, RACI development, and requirements definition
- Build reusable operating model assets, process libraries, templates, and playbooks for the Marketing Advisory practice
Requirements
- 7+ years of experience in marketing operations, operating model design, process transformation, management consulting, agency operations, or marketing transformation
- Experience redesigning marketing operating models, governance, processes, roles, ways of working, or agency/partner models
- Experience with marketing workflows across planning, briefing, content, creative, campaign execution, approvals, measurement, and optimization
- Ability to facilitate workshops, lead stakeholder interviews, synthesize pain points, and create clear design recommendations
- Familiarity with enabling platforms such as Workfront, Monday.com, AEM, DAM, CRM, marketing automation, analytics, or related workflow tools
- Strong visual structuring, process mapping, written communication, and client ready presentation skills
- University degree required
- English required for interactions with stakeholders across Canada, US, and other countries
Full Job Posting
We are:
- Accenture Song accelerates growth and value for our clients through sustained customer relevance.
- Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.
Marketing Advisory practice foundation
- Marketing has entered a new choice environment. Brands are shaped inside a system of choice made up of search, social, retail media, marketplaces, creators, communities, comparison tools, AI assistants, and platform rules.
- The Canadian Marketing Advisory practice helps clients respond through an integrated Relevance and Readiness model.
- Relevance defines how the brand earns attention, trust, recommendation, and choice across human and algorithmic decision filters.
- Readiness defines how the marketing organization must work, govern, enable, measure, and change to deliver that relevance at scale.
The work:
- Assess current marketing operating models, organizational structures, governance forums, decision rights, roles, processes, handoffs, tools, agency models, and pain points.
- Design future state operating models that clarify structure, capabilities, roles, accountabilities, governance, change requirements, interaction models, and ways of working.
- Reinvent campaign, content, creative, media, planning, approval, and measurement processes to improve speed, quality, reuse, transparency, compliance, and performance.
- Develop process maps, RACI models, role charters, governance models, service models, playbooks, workflow requirements, and implementation roadmaps.
- Work with Subject Matter Leads to align operating model and process design to enabling technologies such as Adobe Workfront, Monday.com, AEM, DAM, CRM, CDP, marketing automation, analytics, and AI enabled workflow solutions.
- Facilitate design workshops with marketing, creative, media, technology, analytics, legal, compliance, procurement, agencies, and business stakeholders.
- Define KPIs and operating metrics such as cycle time, throughput, adoption, rework, asset reuse, process compliance, cost efficiency, and marketing productivity.
- Support change activation, training, pilots, governance launch, and continuous improvement after future state design.
Here's what you'll need:
- 7+ years of experience in marketing operations, operating model design, process transformation, management consulting, agency operations, or marketing transformation.
- Experience redesigning marketing operating models, governance, processes, roles, ways of working, or agency/partner models.
- Experience with marketing workflows across planning, briefing, content, creative, campaign execution, approvals, measurement, and optimization.
- Ability to facilitate workshops, lead stakeholder interviews, synthesize pain points, and create clear design recommendations.
- Familiarity with enabling platforms such as Workfront, Monday.com, AEM, DAM, CRM, marketing automation, analytics, or related workflow tools.
- Strong visual structuring, process mapping, written communication, and client ready presentation skills.
- A University degree is required.
- English is required for this position as it will regularly interact with stakeholders across Canada, US and other countries.
Bonus points if:
- Experience in content supply chain, creative operations, marketing operations, agile marketing, service design, or enterprise workflow transformation.
- Knowledge of AI enabled workflow, content automation, modular content, digital asset management, approvals, compliance, or marketing productivity metrics.
- Experience supporting tool selection, requirements definition, pilot design, adoption planning, or transformation governance.
- Certification or hands on experience with process design, Lean, Six Sigma, service blueprinting, agile methods, or design thinking.
- Experience in regulated or matrixed organizations where governance, compliance, and stakeholder alignment are critical.
Compensation
- Base pay range for British Columbia/Ontario/New Brunswick: CAD 108,800 to CAD 220,400.
- Compensation varies depending on office location, role, skill set, and level of experience.
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