Assistant Manager Marketing-Retail

About the Role

Responsibilities

• Work closely with the Marketing Manager, SBUs, Retail, Commercial and Operations teams to identify customer-engagement, footfall, conversion and brand-building opportunities aligned with business priorities.
• Translate approved commercial and marketing priorities into structured campaign, activation and content plans.
• Contribute to campaign ideation using customer insights, retail trends, competitive activity, regional opportunities and performance learnings.
• Maintain an integrated retail marketing calendar covering campaigns, malls, offline media, partnerships, events, VM, Travel Retail and key regional trading periods.
• Develop clear and structured briefs for creative agencies and internal design teams, covering objectives, target audiences, deliverables, specifications, timelines and channel requirements.
• Create mood boards and provide creative and content direction within the framework approved by the Marketing Manager.
• Review, proofread and enhance campaign copy and content write-ups to ensure grammatical accuracy, clarity and consistency with the approved personality, positioning, voice and tone of each concept and represented brand.
• Coordinate the development, adaptation and delivery of campaign assets across offline, mall, digital, CRM and partnership touchpoints.
• Prepare detailed agency and vendor briefs for OOH, transit media, print and radio campaigns, including objectives, target audiences, timelines, markets, deliverables and measurement requirements.
• Develop and maintain annual and quarterly offline-media calendars aligned with approved campaign and commercial priorities.
• Coordinate media plans, bookings, production schedules and contractual requirements for review and approval by the Marketing Manager and HOD.
• Maintain complete documentation and structured repositories for short-term and annual OOH and offline-media commitments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline is mandatory.
• Approximately 8 to 12 years of relevant marketing experience, preferably within retail, lifestyle, luxury, fashion, hospitality or an advertising agency serving comparable brands.
• Demonstrated experience managing integrated marketing programmes across offline, social, digital and CRM touchpoints.
• Experience of graphic-design and AI-enabled creative tools to develop mood boards, campaign concepts, presentation assets, artwork adaptations and other high-quality marketing/creative materials within demanding timelines.
• Strong hands-on experience in offline media, mall marketing, partnerships, events, PR coordination and creative/content development.
• Experience working with agencies, media owners, mall teams, brand principals and cross-functional internal stakeholders.
• UAE market experience is strongly preferred.
• Experience working across multiple GCC markets would be an advantage.
• A valid UAE driving licence is required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline.
• Postgraduate qualification in Marketing, Business Administration or a related field.