Assistant Manager, CRM & Digital Marketing Technology
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Key skills for this role
About the Role
Nestlé Purina PetCare is seeking an Assistant Manager to manage day-to-day operations of Purina.ca, including content updates in Drupal, eCRM initiatives, and social media strategy.
Key Skills for This Role
Responsibilities
- Champion the accuracy and integrity of product information across the Purina.ca ecosystem, and assist with ongoing site enhancements.
- Collaborate with brand teams to continue to evolve the consumer experience (CX) on brand hubs to meet brand objectives and drive online sales conversions.
- Maintain accuracy of all product pages leveraging product data from Kwikee and Salsify, including product images, product information, feeding guidelines.
- Update Bazaarvoice ratings and reviews (syndication, product matching), and PriceSpider retail availability.
- Ensure all SEO best practices are followed, including metadata, keyword optimization, and tagging, and optimizing for LLMs or advanced AI systems.
- Identify SEO content gaps on purina.ca and work with external parties to drive organic traffic and site engagement.
- Maintain the integrity and stability of the Canadian Content Management System (Drupal) environment.
- Participate in cross functional team meetings to understand the evolving digital ecosystem and represent market specific needs for Canada.
- Assist in the development and management of an annual content & social calendar for Purina Masterbrand.
- Brief and manage agency partners in the creation and translation of website editorial content, routing through regulatory approvals as needed, and publishing to Purina.ca using Drupal.
- Partner with brand teams and agency partners to build best in class eCRM experiences for consumers.
- Develop email content and assist in managing eCRM agency partner through all phases of email development, testing, and deployment.
Requirements
- Completed a college or University program with a focus in digital marketing, communications, business and/or technology
- Experience working with Content Management Systems mandatory, ideally Drupal
- Experience with any of the following technologies strongly preferred: Salesforce Marketing Cloud, Google Analytics, Google Search Console, Power BI, Kwikee, Salsify, Wayvia (PriceSpider), and/or Bazaarvoice
- Knowledge and understanding of UX and SEO best practices
- Knowledge of CRM & loyalty best practices considered an asset
- Strong communication skills with the ability to work cross functionally with internal teams and external agency partners
- Excellent Project management skills and ability to follow through to completion with excellence
- Passion to build and grow digital channels, with ‘can do’ attitude
- Proficiency in computer literacy is a must: MS Word, Excel, PowerPoint, Outlook and other MS applications
Full Job Posting
Position Summary
- The successful candidate will manage the day to day operations of Purina.ca, including content updates within Drupal and the coordination of third party tools to ensure accurate, consumer ready information.
- They will support the development and execution of Purina’s eCRM initiatives and the launch of the loyalty program, while assisting the Senior Manager with media campaigns that grow Purina Canada’s first party data.
- The role also oversees social media strategy and execution and is responsible for managing budgets and purchase orders that enable the effective delivery of all programs.
A day in the life of an AMM (CRM & Masterbrand)
- Champions the accuracy and integrity of product information across the Purina.ca eco system, and assist with ongoing site enhancements.
- Collaborates with brand teams to continue to evolve the consumer experience (CX) on brand hubs to meet brand objectives and drive online sales conversions.
- Maintains accuracy of all product pages leveraging product data from Kwikee and Salsify, including product images, product information, feeding guidelines.
- Updates Bazaarvoice ratings and reviews (syndication, product matching), and PriceSpider retail availability.
- Ensures all SEO best practices are followed, including metadata, keyword optimization, and tagging, and optimizing for LLMs or advanced AI systems.
- Identifies SEO content gaps on purina.ca and work with external parties to drive organic traffic and site engagement.
- Maintains the integrity and stability of the Canadian Content Management System (Drupal) environment.
- Participates in cross functional team meetings to understand the evolving digital ecosystem, technologies & represent the market specific needs for Canada.
- Assists in the development and management of an annual content & social calendar for Purina Masterbrand.
- Briefs and manages agency partners in the creation and translation of website editorial content, routing through regulatory approvals as needed, and publishing the content to Purina.ca using our CMS tool (Drupal), ensuring both SEO best practices and CX are thoroughly considered.
- Partners with brand teams and agency partners to build best in class eCRM experiences for consumers that meet overarching brand objectives.
- Develops email content & assist in managing eCRM agency partner through all phases of email development, testing, and deployment to ensure flawless execution of month brand and editorial emails.
What will make you successful
- Completed a college or University program with a focus in digital marketing, communications, business and/or technology.
- Experience working with Content Management Systems mandatory, ideally Drupal.
- Experience with any of the following technologies strongly preferred: Salesforce Marketing Cloud, Google Analytics, Google Search Console, Power BI, Kwikee, Salsify, Wayvia (PriceSpider), and/or Bazaarvoice.
- Knowledge and understanding of UX and SEO best practices.
- Knowledge of CRM & loyalty best practices considered an asset.
- Strong communication skills with the ability to work cross functionally with internal teams and external agency partners.
- Excellent Project management skills and ability to follow through to completion with excellence.
- Passion to build and grow digital channels, with ‘can do’ attitude.
- Proficiency in computer literacy is a must: MS Word, Excel, PowerPoint, Outlook and other MS applications.
Benefits
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Three weeks of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Gender affirmation benefits
- Fertility Services and Surrogacy Medical Coverage
- Adoption benefits
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products
- Bring your dog to work!
Compensation Range
- CAD 75,000 – CAD 85,000 CAD + Bonus eligibility
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