Assistant Director of Marketing

Overview

• Reporting to the Director of Sales and Marketing responsibilities and essential job functions include but are not limited to the following:
• Marketing and Communication
• Maintain good working relationships with local and international media.
• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
• Execute media placements for hotel through news releases and personal contacts
• Develop business and leisure travel promotions; release to press and/or target audience
• Explore valuable media trades where appropriate
• Serve as hotel spokesperson, when appointed by general manager, to make all official statements for hotel to media, especially during crisis situations
• Maintain photo/electronic library of hotel executive committee and all other aspects of hotel
• Maintain and update hotel s website
• Submit stories/photos to media regularly. Monitor news coverage and circulate internally
• Maintain updated hotel press kit to include news releases, executive committee biographies & photos
• Establish PR & communications programs that will benefit and support sales and F&B strategies and initiatives
• Assist director of sales and marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
• Assist director of food and beverage in the development and production of signage, menus, and other F&B collateral materials
• Contribute to employee newsletter, announcements and other printed materials published by the talent & culture department
• Monitor all printed materials to ensure adherence to corporate identity standards
• Arrange photography of VIP guests and maintain archives
• Coordinate all special events and promotions with the aim to maximize publicity
• Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; serve as hotel s representative on major civic or community programs
• Measures and communicates success of campaigns and digital performance using relevant reports tools
• Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.