Assistant Digital Marketing Manager

About CPG

Role Purpose

Delivery and Marketplace Growth

• Drive and support delivery revenue growth across Talabat, Deliveroo, Noon, Keeta, and other relevant platforms.
• Monitor platform performance, identify revenue opportunities and gaps, optimize digital menus, and maintain accurate bilingual menu information.
• Manage delivery platform relationships and review commissions, billing, deductions, contracts, and commercial terms.

Paid Media and Performance Marketing

• Support paid media campaigns across Meta, Google, TikTok, and delivery platform advertising.
• Manage targeting, setup, creative testing, bidding, budgets, optimization, and performance tracking using metrics such as ROAS, CPA or CAC, conversion, and revenue contribution.
• Support co-funded campaign negotiations, advertising credits, platform incentives, and ongoing campaign testing.

Social Media and Content

• Support content calendars across the brand portfolio and coordinate creative briefs and production with internal and external partners.
• Review content for brand guidelines, tone, messaging, visual standards, translation accuracy, dialect, and RTL formatting.
• Support photo and video production, community management, customer feedback monitoring, and escalation of relevant concerns.

Website, CRM, and Digital Presence

• Support Webflow websites through content updates, new pages, landing pages, basic SEO, and content accuracy.
• Support website launches and maintain accurate information across Google Business Profiles, delivery platforms, Google Maps, websites, and other digital listings.
• Support CRM and customer engagement initiatives and identify opportunities to improve traffic, conversion, acquisition, and retention.

Reporting and Analytics

• Develop and maintain performance reporting through Looker Studio and other analytics tools.
• Consolidate data and prepare weekly and monthly reports covering revenue, marketing spend, ROAS, delivery, brand, and channel performance.
• Analyze performance drivers and provide actionable recommendations to improve digital performance, conversion, and revenue.

Qualifications

• A bachelor's degree in Business Administration, Marketing, or a related field is required; an MBA is a plus.
• At least 3 years of experience in search, paid social, display, and video campaign operations is required.
• Media planning experience is essential, along with experience managing Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat Ads.
• Expertise in GA4 and GTM, website management, social media platform management, Excel, and PowerPoint reporting is required.
• GCC regional and F&B industry experience are preferred.
• Candidates should understand digital marketing tactics and tools and be open to learning and adapting to industry innovations.