AEP Technical Lead - MarTech

General Information

Qatar-Doha

Description

• An opportunity to join the Qatar Airways Group IT Customer & Digital Platforms team as an AEP Technical Lead.
• This role combines hands-on development, architecture leadership, team mentoring, and platform modernization to maximize the value of Adobe Experience Platform and its integrations.
• The Technical Lead will drive the implementation and optimization of AEP solutions, ensuring effective data management, audience segmentation, and campaign performance analysis.
• Working with cross-functional teams, you will translate business goals into technical solutions that deliver impactful marketing outcomes.
• The successful candidate will bring deep AEP expertise and a strong understanding of airline data complexity and customer personalization challenges.
• You will serve as the team’s technical authority, combining engineering discipline with strategic delivery and acting as a trusted partner to the Technology Delivery Manager.
• Your duties would include:
• Lead AEP data architecture and governance, including XDM schemas, dataset taxonomy, identity stitching, and batch/streaming ingestion.
• Drive technical decisions for Real-Time Customer Profile, audience segmentation, and DULE governance.
• Define and enforce AEP best practices, coding standards, and deployment patterns.
• Own AEP integration architecture across activation channels, including AJO, Real-Time CDP, and third-party airline systems.
• Lead delivery of personalization use cases across web, mobile app, email, and push channels.
• Work with the Architect to implement customer segmentation and audience activation pipelines for real-time personalization at scale.
• Collaborate with Data Science and Analytics to productionize ML-driven propensity models and predictive segments in AEP.
• Oversee AEP integration with the Qatar Airways Customer Data Lake and Unified Customer Profile.
• Ensure the accuracy, latency, and reliability of Real-Time Customer Profile across the airline Martech ecosystem.
• Lead AEP developers through mentorship, code reviews, and career development.
• Partner with the Technology Delivery Manager to turn roadmap priorities into executable sprints.
• Lead Agile ceremonies, including sprint planning, backlog refinement, showcases, and retrospectives.
• Manage dependencies, risks, and blockers, escalating and unblocking the team as needed.
• Maintain technical documentation, including solution designs, architecture diagrams, and runbooks, and oversee vendor-led implementations for architectural compliance and delivery quality.
• Ensure solutions are scalable, secure, resilient, and aligned with Adobe and enterprise architecture standards.
• Prepare solution documentation, standards, design reviews, and blueprints.
• Provide technical leadership and guide key architectural decisions for the platform and supporting technologies.
• Support production operations, issue triage, optimization, and continuous improvement of the CDP platform.
• Act as the primary technical liaison with Adobe for implementations, upgrades, and escalations.
• Be part of an extraordinary story
• Your skills, imagination, and ambition can make a real impact here.
• You’ll find opportunities to grow, take on meaningful challenges, and build valuable experience as part of an international community.
• We believe the impossible is simply a challenge.
• Join us as we push boundaries and achieve what hasn’t been done before.
• Together, everything is possible.

Qualification

Essential

• 5+ years of software engineering or technical experience within Enterprise Digital Development.
• Production-grade Adobe Experience Platform expertise across XDM schema design, Real-Time Customer Profile, identity stitching, batch and streaming ingestion, segmentation, AJO, Real-Time CDP, and data governance.
• Airline industry experience with a strong understanding of customer data models, including PNR, FFP, ancillary, disruption, and loyalty data.
• Passenger lifecycle personalization across booking, pre-flight, inflight, and post-flight phases

Preferred

• Experience in airline loyalty, customer data, or personalisation platforms.
• Relevant Adobe certifications or equivalent martech platform credentials.
• Strong proficiency in Python and/or JavaScript for data pipelines and AEP API integrations.
• Strong command of RESTful APIs, JSON and Parquet data formats, and cloud data infrastructure, preferably Azure or AWS.

About Qatar Airways Group

How To Apply