Manager Loyalty Insights
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Key skills for this role
About the Role
Qatar Airways is seeking a Manager Loyalty Insights to lead the Loyalty Insights strategy, driving member intelligence, analytics, and reporting for the Privilege Club. The role involves developing data products, translating data into commercial recommendations, and leading a team.
Key Skills for This Role
Responsibilities
- Develop and deliver the Loyalty Insights strategy, including member segmentation, customer lifetime value analysis, behavioral insights, journey mapping and interaction strategies
- Lead the development of analytics, reporting and data product roadmaps that support loyalty performance, engagement and revenue growth
- Partner with Loyalty and Commercial stakeholders to convert analytical findings into concrete business actions
- Establish KPI governance, performance measurement standards, dashboards and self service reporting capabilities for the loyalty programme
- Collaborate with IT, Digital, data providers and business teams to define data requirements, improve data architecture and support scalable analytics solutions
- Lead personalisation analytics, experimentation frameworks and campaign performance measurement to support targeted member engagement
- Present complex analytical findings in a clear and compelling way to senior stakeholders and non technical audiences
- Lead, coach and develop the Loyalty Insights and Analytics teams, setting clear priorities and building strong technical and commercial capability
Requirements
- Bachelor’s Degree or equivalent with a minimum of 8 years of job related experience; or High School Qualification with a minimum of 9 years
- Experience in loyalty, customer insights, analytics, commercial performance, marketing, e commerce, sales or customer engagement within travel/hospitality, retail, banking, insurance, healthcare or FMCG
- Strong understanding of loyalty business processes, member engagement, customer lifecycle management and performance measurement
- Strong capability in customer insights, loyalty analytics, performance measurement and translating data into commercially actionable recommendations
- Experience working with analytics, reporting and data science platforms such as SQL, Python, R, BI and cloud based analytics solutions
- Ability to analyse complex structured and unstructured data sets and convert insights into practical business recommendations
- Experience developing dashboards, automated reporting, self service BI capabilities and data products
- Excellent communication and stakeholder management skills
- Strong commercial awareness, problem solving capability and ability to influence decisions through data led insights
- Proven leadership skills, including ability to set direction, manage priorities, delegate, coach and build a high performing team
- Excellent command of English language
Full Job Posting
About the Role
- As Manager Loyalty Insights, you will lead the Loyalty Insights strategy and drive the development of member intelligence, analytics, reporting frameworks and data products that support the growth and performance of Qatar Airways Privilege Club.
Specific Responsibilities
- Develop and deliver the Loyalty Insights strategy.
- Lead the development of analytics, reporting and data product roadmaps.
- Partner with Loyalty and Commercial stakeholders.
- Establish KPI governance, performance measurement standards, dashboards and self service reporting.
- Collaborate with IT, Digital, data providers and business teams.
- Lead personalisation analytics, experimentation frameworks and campaign performance measurement.
- Present complex analytical findings to senior stakeholders.
- Lead, coach and develop the Loyalty Insights and Analytics teams.
About You
- Bachelor’s Degree or equivalent with a minimum of 8 years of job related experience.
- Experience in loyalty, customer insights, analytics, commercial performance, marketing, e commerce, sales or customer engagement.
- Strong understanding of loyalty business processes.
- Strong capability in customer insights, loyalty analytics, performance measurement.
- Experience with analytics, reporting and data science platforms such as SQL, Python, R, BI.
- Ability to analyse complex data sets.
- Experience developing dashboards, automated reporting, self service BI.
- Excellent communication and stakeholder management skills.
- Strong commercial awareness.
- Proven leadership skills.
- Excellent command of English language.
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