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Manager Loyalty Insights

Qatar Airways
Doha, QAT
Manager
Today
Loyalty AnalyticsCustomer InsightsData AnalysisSQLPythonR
Free

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Loyalty AnalyticsCustomer InsightsData Analysis
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About the Role

  • As Manager Loyalty Insights, you will lead the Loyalty Insights strategy and drive the development of member intelligence, analytics, reporting frameworks and data products that support the growth and performance of Qatar Airways Privilege Club.
  • You will translate complex data into clear, commercially focused recommendations that improve member engagement, satisfaction, retention, revenue and customer lifetime value.
  • Within B2C organization, you will work closely with Loyalty, Digital products and Marketing, IT, Commercial, Marketing and other business stakeholders to define insight priorities.

Specific Responsibilities

  • Develop and deliver the Loyalty Insights strategy, including member segmentation, customer lifetime value analysis, behavioral insights, journey mapping and interaction strategies.
  • Lead the development of analytics, reporting and data product roadmaps that support loyalty performance, engagement and revenue growth.
  • Partner with Loyalty and Commercial stakeholders to convert analytical findings into concrete business actions, ensuring insights drive measurable improvements.
  • Establish KPI governance, performance measurement standards, dashboards and self service reporting capabilities for the loyalty programme.
  • Collaborate with IT, Digital, data providers and business teams to define data requirements, improve data architecture and support scalable analytics solutions.
  • Lead personalisation analytics, experimentation frameworks and campaign performance measurement to support targeted member engagement.
  • Present complex analytical findings in a clear and compelling way to senior stakeholders and non technical audiences.
  • Lead, coach and develop the Loyalty Insights and Analytics teams, setting clear priorities and building strong technical and commercial capability.

About You

  • Bachelor’s Degree or equivalent with a minimum of 8 years of job related experience; or High School Qualification / Vocational Qualification / Diploma or equivalent with a minimum of 9 years of job related experience.
  • Experience in loyalty, customer insights, analytics, commercial performance, marketing, e commerce, sales or customer engagement within industries such as travel and hospitality, retail, banking, insurance, healthcare or FMCG.
  • Strong understanding of loyalty business processes, member engagement, customer lifecycle management and performance measurement.
  • Strong capability in customer insights, loyalty analytics, performance measurement and translating data into commercially actionable recommendations.
  • Experience working with analytics, reporting and data science platforms such as SQL, Python, R, BI and cloud based analytics solutions.
  • Ability to analyse complex structured and unstructured data sets and convert insights into practical business recommendations.
  • Experience developing dashboards, automated reporting, self service BI capabilities and data products.
  • Excellent communication and stakeholder management skills.
  • Strong commercial awareness, problem solving capability and ability to influence decisions through data led insights.
  • Proven leadership skills, including ability to set direction, manage priorities, delegate effectively, coach team members and build a high performing team.
  • Excellent command of English language.
  • Knowledge of airline economics, sales and distribution systems would be an advantage.

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