WPP Media: SEO Manager- Dubai

Overview

• ****About WPP Media****
• WPP is the trusted growth partner for the world’s leading brands.
• With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
• For more information, visit wppmedia.com.
• ****About WPP Media****
• WPP Media, part of WPP, is WPP’s global media collective.
• In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
• For more information, visit wppmedia.com
• At WPP Media, We Believe In The Power Of Our Culture And Our People.
• It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other.
• In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

**Role Summary And Impact**

• WPP Media is looking for an experienced SEO Manager to lead the organic search strategy for a major banking client from an agency side.
• This role will be responsible for managing and delivering the full SEO scope across technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile, while acting as a key day-to-day contact for the client.
• Lead the SEO strategy and day-to-day delivery for different accounts across technical, content, local, and GEO workstreams.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the client’s business priorities, product focus areas, and seasonal campaigns.
• Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data, and internal linking.
• Develop content and on-page optimization recommendations across key banking products and services such as accounts, cards, loans, investments, and branch pages.
• Lead the GEO strategy to improve the brand’s visibility across AI-powered search platforms and generative experiences.
• Manage and optimize Google Business Profile for branch locations, ensuring listing accuracy, category optimization, updates, reviews, and local visibility improvements.
• Work closely with internal teams including content, tech, analytics, and strategy to ensure SEO recommendations are implemented effectively.
• Monitor performance across organic search, local search, and AI search visibility, and provide regular reporting with clear insights and actions.
• Ensure all SEO recommendations are aligned with the standards required for a regulated banking environment, including trust, accuracy, and compliance considerations.
• Identify growth opportunities through keyword research, competitor benchmarking, content gaps, and search trend analysis.
• ****Skills And Experience****
• 4+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
• Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Ability to manage multiple workstreams and coordinate with different internal specialists.

**Life At WPP Media & Benefits**