WPP Media: Influencer Campaign Manager- Dubai
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Key skills for this role
About the Role
WPP Media seeks an Influencer Campaign Manager to own end-to-end planning and delivery of influencer campaigns across client accounts. The role involves strategic recommendations, creator mix, budget planning, execution, reporting, and optimization.
Key Skills for This Role
Responsibilities
- Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans
- Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs
- Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent
- Lead end to end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting
- Manage campaign budgets, negotiate fees, track committed spend, monitor payment requirements and support finance reconciliation
- Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice
- Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization
- Own day to day client communication, including status updates, campaign recommendations, issue management and performance readouts
- Manage and mentor Executives, ensuring clear delegation, quality control, timely follow up and professional development
- Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients
- Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working
- Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan
Requirements
- 4 6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications
- Proven track record of managing multi creator campaigns across platforms and markets
- Experience managing budgets, negotiations, client communication and junior team members
- Bachelor's degree in marketing, communications, media, public relations or a related field preferred
Full Job Posting
Role Summary and Impact
- The Influencer Marketing Manager owns the day to day planning and delivery of influencer campaigns across WPP Media client accounts.
- This role manages campaigns end to end, from strategic recommendations, creator mix and budget planning through execution, reporting, finance tracking and optimization.
- The Manager acts as the key operational lead for clients and internal teams, ensuring campaigns are delivered efficiently, creatively and commercially, while guiding Executives and strengthening creator relationships across the portfolio.
Key Responsibilities
- Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
- Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
- Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.
- Lead the end to end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
- Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
- Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.
- Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.
- Own day to day client communication, including status updates, campaign recommendations, issue management and performance readouts.
- Manage and mentor Executives, ensuring clear delegation, quality control, timely follow up and professional development.
- Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.
- Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.
- Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
Skills and Experience
- Bachelor's degree in marketing, Communications, Public Relations, or a related field is preferred.
- 4 6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
- Proven track record of managing multi creator campaigns across platforms and markets.
- Experience managing budgets, negotiations, client communication and junior team members is required.
Life at WPP Media & Benefits
- Competitive medical, group retirement plans, vision, and dental insurance.
- Significant paid time off, preferential partner discounts, and employee mental health awareness days.
- Hybrid approach with teams in the office around four days a week.
About WPP Media
- WPP Media is WPP's AI driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination.
- Committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities.
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