WPP Media: Influencer Campaign Manager- Dubai
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Key skills for this role
About the Role
WPP Media seeks an Influencer Campaign Manager to own the day-to-day planning and delivery of influencer campaigns across client accounts. The role manages campaigns end-to-end, from strategic recommendations and creator mix to execution, reporting, and optimization.
Key Skills for This Role
Responsibilities
- Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans
- Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs
- Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent
- Lead the end to end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting
- Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation
- Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice
- Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization
- Own day to day client communication, including status updates, campaign recommendations, issue management and performance readouts
- Manage and mentor Executives, ensuring clear delegation, quality control, timely follow up and professional development
- Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients
- Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working
- Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan
Requirements
- Bachelor's degree in marketing, Communications, Public Relations, or a related field is preferred
- 4 6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications
- Proven track record of managing multi creator campaigns across platforms and markets
- Experience managing budgets, negotiations, client communication and junior team members is required
Full Job Posting
About WPP Media
- WPP Media is WPP's AI driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role Summary and Impact
- The Influencer Marketing Manager owns the day to day planning and delivery of influencer campaigns across WPP Media client accounts.
Key Responsibilities
- Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
- Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
- Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.
- Lead the end to end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
- Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
- Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.
- Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.
- Own day to day client communication, including status updates, campaign recommendations, issue management and performance readouts.
- Manage and mentor Executives, ensuring clear delegation, quality control, timely follow up and professional development.
- Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.
- Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.
- Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
Skills And Experience
- Bachelor's degree in marketing, Communications, Public Relations, or a related field is preferred.
- 4 6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
- Proven track record of managing multi creator campaigns across platforms and markets.
- Experience managing budgets, negotiations, client communication and junior team members is required.
Life at WPP Media & Benefits
- Competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Workplace Policy
- We've adopted a hybrid approach, with teams in the office around four days a week.
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