Website & Digital Operations Specialist
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Key skills for this role
About the Role
BookTax Outsourcing is looking for a tech-savvy Website & Digital Operations Specialist to manage the digital ecosystem, including website optimization, Zoho CRM workflows, and WhatsApp campaigns.
Key Skills for This Role
Responsibilities
- Oversee website uptime, performance, and general content updates (CMS management, product/landing page creation)
- Run A/B tests, analyze user behavior, and implement tweaks to improve UI/UX and boost conversion rates
- Monitor website health, troubleshoot technical issues, and utilize Google Analytics/Search Console to optimize traffic and performance
- Build, maintain, and optimize workflows within Zoho CRM and related tools (Zoho Flow, Zoho Campaigns, Zoho Forms)
- Ensure seamless data flow between the website, lead capture forms, and the CRM while keeping the database clean and organized
- Generate actionable reports and dashboards to track pipeline health, lead attribution, and team performance
- Plan, build, and deploy end to end WhatsApp broadcasting and marketing campaigns via WhatsApp Business API or integrated Zoho tools
- Design automated chat flows, triggers, and sequences to nurture leads and re engage dormant users
- Analyze key metrics (delivery rates, read rates, and CTRs) to continuously improve campaign ROI
Requirements
- 2–4 years of experience in digital operations, website management, or marketing automation
- Deep proficiency with Zoho CRM and its integrated applications
- Proven experience managing WhatsApp Business API platforms (e.g., Wati, Interakt, Aisensy, or Zoho's native integration)
- Strong hands on experience with popular CMS platforms (WordPress, Shopify, Webflow, etc.) and basic knowledge of HTML/CSS
- Analytical mindset comfortable diving into data to understand campaign performance and user behavior
- Sharp copywriting skills tailored for high converting WhatsApp messages and web microcopy
Full Job Posting
About the Role
- We are seeking a tech savvy, data driven Website & Digital Operations Specialist to take ownership of our digital ecosystem.
- In this role, you won’t just be keeping our website running; you will be the ultimate bridge connecting our digital storefront, our CRM backend, and our direct customer communication channels.
- If you are a master of Zoho workflows, know how to turn a website into a conversion machine, and can craft WhatsApp campaigns that people actually want to read, we want you on our team.
Key Responsibilities
- Day to Day Management: Oversee website uptime, performance, and general content updates (CMS management, product/landing page creation).
- Conversion Rate Optimization (CRO): Run A/B tests, analyze user behavior, and implement tweaks to improve UI/UX and boost conversion rates.
- SEO & Analytics: Monitor website health, troubleshoot technical issues, and utilize Google Analytics/Search Console to optimize traffic and performance.
- Workflow Automation: Build, maintain, and optimize workflows within Zoho CRM and related tools (Zoho Flow, Zoho Campaigns, Zoho Forms).
- Data Hygiene: Ensure seamless data flow between the website, lead capture forms, and the CRM while keeping the database clean and organized.
- Reporting: Generate actionable reports and dashboards to track pipeline health, lead attribution, and team performance.
- Campaign Execution: Plan, build, and deploy end to end WhatsApp broadcasting and marketing campaigns via WhatsApp Business API or integrated Zoho tools.
- Customer Journeys: Design automated chat flows, triggers, and sequences to nurture leads and re engage dormant users.
- Performance Tracking: Analyze key metrics (delivery rates, read rates, and CTRs) to continuously improve campaign ROI.
Required Skills & Qualifications
- Experience: 2–4 years of experience in digital operations, website management, or marketing automation.
- Tech Stack Expertise: Deep proficiency with Zoho CRM and its integrated applications.
- Proven experience managing WhatsApp Business API platforms (e.g., Wati, Interakt, Aisensy, or Zoho's native integration).
- Strong hands on experience with popular CMS platforms (WordPress, Shopify, Webflow, etc.) and basic knowledge of HTML/CSS.
- Analytical Mindset: Comfortable diving into data to figure out why a campaign worked or where users are dropping off on the website.
- Communication: Sharp copywriting skills tailored for high converting WhatsApp messages and web microcopy.
What We Offer
- Competitive salary and performance based incentives.
- A collaborative environment where your ideas actually get implemented (no endless corporate red tape).
- Opportunities for professional growth and learning in the latest marketing automation tech.
- Pay: AED2,000.00 AED4,000.00 per month.
Work Location
- In person
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