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UX Research Manager

Canadian Tire Corporation, Ltd.
Toronto, CAN
Full Time
Manager
2 days ago
UX ResearchGenerative ResearchEvaluative ResearchQualitative ResearchQuantitative ResearchUsability Testing
Free

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UX ResearchGenerative ResearchEvaluative Research
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What you'll do

  • UX Research manager will influence and inspire all UX Researcher to ensure customer centricity while supporting best in class digital experience design across CTC.
  • The UX Research Manager will direct Generative and Evaluative Researchers and Analysts covering eCommerce web, Mobile Apps and Kiosks.
  • This leader will also train the UX Research practice to ensure high quality research is conducted using modern, mixed method, user research.
  • Generative UX Research work will discover insights triangulating Qualitative and Quantitative research data to inform hypotheses driving strategic digital initiatives.
  • The UX Research manager will plan & lead research through to reporting on various generative research methods such as moderated interviews and ethnographic studies.
  • They will also lead evaluative research performing usability tests and user studies on concept design prototypes as well as live site experiences.

Key Responsibilities

  • Deliver on customer centricity through coordination of user research into design processes.
  • Drive awareness and generate new work from partnering departments within the company.
  • Manage, coach and grow UX Researchers within the practice.
  • Discover and implement new research methods as the Digital team matures.
  • Utilize AI tools to optimize research processes.
  • Represent UX Research team, share weekly work updates, present key reports and manage vendor relationships.
  • Develop comprehensive research plans that align with business goals.
  • Report and present customer insights and recommendations to leadership, stakeholders, and digital product teams.
  • Work with Product Managers to inform product planning leveraging qualitative and quantitative data.

What you bring

  • A Bachelor's degree or above in psychology, human computer interaction, sociology, or UX related.
  • A minimum of 10+ years of research experience supporting digital experience design at either a digital agency, eCommerce or Banking company.
  • 2+ years experience in Generative research.
  • 3+ years experience managing UX Research teams including generative and evaluative mix method UX Research experience for both web and apps.
  • Expertise in both qualitative and quantitative research methods and techniques.
  • Proficiency with UX research tools such as UserTesting.com, Medallia, Baymard and similar platforms.
  • Lead and execute mix method research initiatives.
  • Lead data harvest and triangulation of multiple inputs to provide deep customer insights.
  • Expertise in research practices applying the best methods to match the need.
  • Strong presentation skills to best share research findings to non technical stakeholders.
  • Ability to work within a fast paced environment, balancing multiple researchers.
  • Confidence to test, learn and fail fast in a dynamic, results orientated environment.

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