Senior Creative Copywriter
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Key skills for this role
About the Role
Canadian Tire is looking for a Senior Creative Copywriter with strong brand, advertising, and marketing experience. The role involves leading creative conceptualization, writing copy across channels, and championing brand voice.
Key Skills for This Role
Responsibilities
- Lead creative conceptualization and iteration for marketing campaigns, promotions, and seasonal moments
- Concept development in collaboration with art directors
- Write engaging, purposeful copy across digital and print channels including site, email, social, and in store materials
- Champion brand tone of voice and expression across the omni channel process
- Support copy editing and quality control to ensure consistency and excellence
- Proactively develop ideas and solutions that align with both brand and business goals
- Confidently present creative concepts to project stakeholders and leadership
- Embrace AI automation as a creative and productivity tool in your workflow
Requirements
- 7+ years as a copywriter within an agency or in house creative team
- Strong portfolio showcasing brand led and retail storytelling
- Strong experience mentoring other writers and giving feedback
- Experience presenting to and working with clients and internal partners
- Excellent command of spelling, grammar, and style guides
- Proven ability to manage multiple projects and deadlines
- Exceptional storytelling skills
- Strong presentation and communication skills
- Up to date knowledge of social and digital trends across Meta, TikTok, Pinterest, and Snapchat
Full Job Posting
Role Overview
- We’re looking for a Senior Creative Copywriter with strong experience in the brand, advertising and marketing space.
- Reporting to the Manager, Creative Copy & Content, you’ll be a key creative partner—equally strong as a writer, editor and concept thinker.
- You’ll help develop brand led ideas, write persuasive copy for integrated campaigns and bring Canadian Tire’s voice to life across digital, social, email, site, in store and other marketing touchpoints.
What You Will Do
- Lead creative conceptualization and iteration for marketing campaigns, promotions, and seasonal moments.
- Concept development (work with art directors).
- Write engaging, purposeful copy across digital and print channels, including site, email, social, and in store materials.
- Champion brand tone of voice and expression across the OMNI channel process.
- Creative Governance: Support copy editing and quality control to ensure consistency and excellence.
- Proactively develop ideas and solutions that align with both brand and business goals.
- Confidently present creative concepts to project stakeholders and leadership.
- Embrace AI automation as a creative and productivity tool in your workflow.
What you have
- 7+ years as a copywriter within an agency or in house creative team.
- A strong portfolio showcasing brand led and retail storytelling.
- Strong experience mentoring other writers and giving feedback on work.
- Experience presenting to and working with clients and internal partners.
- An editor’s eye for detail, with excellent command of spelling, grammar and style guides.
- Proven ability to manage multiple projects and deadlines with confidence.
- Exceptional storytelling skills, with the ability to distill complex briefs into clear, engaging narratives.
- Strong presentation and communication skills—you can clearly articulate ideas and concepts.
- A collaborative mindset and positive attitude that thrives in a fast moving, evolving environment.
- Up to date knowledge of social and digital trends across platforms like Meta, TikTok, Pinterest, and Snapchat.
- A portfolio of your work.
Benefits
- Comprehensive benefits and retirement programs.
- Performance incentives, Continuing Education Programs.
- Other perks to support your well being.
- Career growth opportunities and product discounts.
- Broadband Salary Range: 53,000–88,000. Typical hiring range: 53,000–70,000.
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