Trade Marketing Manager (FMCG)
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Key skills for this role
About the Role
Rgheeb is seeking a creative and analytical Trade Marketing Manager to develop and execute trade marketing strategies for FMCG products in Saudi Arabia. The role involves promotional planning, in-store visibility, performance analysis, and collaboration with sales and supply chain.
Key Skills for This Role
Responsibilities
- Develop annual and quarterly promotional plans in alignment with Sales objectives.
- Design and execute trade promotions (discounts, bundles, seasonal campaigns).
- Enhance in store visibility through POS materials and merchandising initiatives.
- Analyze promotional performance and measure return on investment (ROI).
- Support the Sales team with tools, programs, and initiatives to achieve targets.
- Coordinate with Supply Chain to ensure product availability during campaigns.
- Monitor competitor activities and market trends.
- Prepare regular performance reports on trade marketing activities and sales impact.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field
- 8 to 10 years of experience in Trade Marketing in the FMCG industry
- Strong understanding of Traditional Trade and/or Modern Trade channels
- Experience in promotional planning and performance analysis
- Strong analytical skills and proficiency in Excel
Full Job Posting
Job Overview
- Rgheeb is in search of a creative and analytical Trade Marketing Manager to join our growing team.
- In this role, you will be responsible for developing and executing trade marketing strategies that enhance brand visibility and drive sales across various retail channels.
- You will collaborate closely with the sales, marketing, and product development teams.
Responsibilities
- Develop annual and quarterly promotional plans in alignment with Sales objectives.
- Design and execute trade promotions (discounts, bundles, seasonal campaigns).
- Enhance in store visibility through POS materials and merchandising initiatives.
- Analyze promotional performance and measure return on investment (ROI).
- Support the Sales team with tools, programs, and initiatives to achieve targets.
- Coordinate with Supply Chain to ensure product availability during campaigns.
- Monitor competitor activities and market trends.
- Prepare regular performance reports on trade marketing activities and sales impact.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 8 to 10 years of experience in Trade Marketing in the FMCG industry.
- Strong understanding of Traditional Trade and/or Modern Trade channels.
- Experience in promotional planning and performance analysis.
- Strong analytical skills and proficiency in Excel.
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