Trade Marketing Executive (Non-Food Division)
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Key skills for this role
About the Role
MH Enterprises seeks a Trade Marketing Executive for its Non-Food Division to develop and implement trade marketing plans, execute promotions, and manage in-store branding. The ideal candidate has 2-4 years of FMCG non-food trade marketing experience and a Bachelor's degree in Marketing or related field.
Key Skills for This Role
Responsibilities
- Develop and implement trade marketing plans for assigned non food brands and product categories
- Execute promotional campaigns, product launches, and seasonal marketing initiatives across Modern Trade, Traditional Trade, E commerce, and HORECA
- Coordinate with sales team to ensure timely implementation of promotions and customer specific marketing activities
- Plan and manage in store branding, shelf displays, gondola ends, promotional stands, and visual merchandising initiatives
- Ensure brand guidelines and merchandising standards are consistently maintained across all outlets
- Monitor competitor activities, pricing, new product launches, and promotional strategies through regular market visits
- Collaborate with Brand Principals and suppliers to execute annual marketing calendars and promotional plans
- Manage the procurement, distribution, and tracking of POS materials, promotional gifts, display units, and marketing collateral
- Track promotional budgets and ensure marketing expenditures remain within approved limits
- Analyze sales data, campaign effectiveness, and ROI, providing recommendations for continuous improvement
- Support customer events, trade exhibitions, roadshows, product demonstrations, and retail activation programs
- Coordinate with Procurement, Warehouse, and Logistics to ensure promotional stock and display materials are available before campaign launches
Requirements
- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field
- 2–4 years of experience in Trade Marketing within the FMCG non food distribution industry
- Proficiency in Microsoft Excel, PowerPoint, and ERP systems
- Valid UAE driving license is an advantage
Full Job Posting
Key Responsibilities
- Develop and implement trade marketing plans for assigned non food brands and product categories.
- Execute promotional campaigns, product launches, and seasonal marketing initiatives across Modern Trade, Traditional Trade, E commerce, and HORECA (where applicable).
- Coordinate with the sales team to ensure timely implementation of promotions and customer specific marketing activities.
- Plan and manage in store branding, shelf displays, gondola ends, promotional stands, and visual merchandising initiatives.
- Ensure brand guidelines and merchandising standards are consistently maintained across all outlets.
- Monitor competitor activities, pricing, new product launches, and promotional strategies through regular market visits.
- Collaborate with Brand Principals and suppliers to execute annual marketing calendars and promotional plans.
- Manage the procurement, distribution, and tracking of POS materials, promotional gifts, display units, and marketing collateral.
- Track promotional budgets and ensure marketing expenditures remain within approved limits.
- Analyze sales data, campaign effectiveness, and ROI, providing recommendations for continuous improvement.
- Support customer events, trade exhibitions, roadshows, product demonstrations, and retail activation programs.
- Coordinate with Procurement, Warehouse, and Logistics to ensure promotional stock and display materials are available before campaign launches.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.
- 2–4 years of experience in Trade Marketing within the FMCG non food distribution industry.
- Proficiency in Microsoft Excel, PowerPoint, and ERP systems.
- Valid UAE driving license is an advantage.
Pay
- AED10,000.00 AED15,000.00 per month
Work Location
- In person
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