Trade Director
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Key skills for this role
About the Role
Webook is seeking a Trade Director to build and lead the trading function for its event ticketing marketplace. The role involves owning the P&L, setting commercial KPIs, and driving revenue growth through pricing, promotions, and cross-functional collaboration.
Key Skills for This Role
Responsibilities
- Own the e commerce trading calendar planning, prioritising, and executing revenue generating activity across the webook.com events marketplace
- Set and manage commercial KPIs: revenue, conversion rate, AOV, promotional ROI, inventory sell through, and repeat purchase rate
- Build webook.com pricing and promotions framework, defining how discounts, bundles, and incentive structures are applied and evaluated
- Lead the Trading Team recruiting, onboarding, and developing three direct reports
- Partner with Marketing to align trading activity with acquisition campaigns and seasonal moments
- Work with Product to surface commercial requirements for the platform roadmap
- Collaborate with Operations to translate supply landscape into executable trading plans
- Report trading performance to the CCO weekly and monthly with clear analysis and recommendations
- Establish a test and learn culture with structured A/B testing across offers, pricing, and merchandising
Requirements
- 8+ years of experience in ecommerce trading, merchandising, or commercial management
- At least 3 years in a senior or leadership role
- Proven track record of owning and growing a trading P&L within a marketplace, retail, or ticketing/events platform
- Experience building and scaling a trading or commercial function, including hiring and developing teams
- Background working in fast paced, high growth environments with cross functional accountability
- Prior exposure to the events, ticketing, or live entertainment sector is a strong advantage
- Strong commercial acumen with deep understanding of pricing strategy, promotional mechanics, and margin management
- Data driven mindset: confident interpreting performance data, building dashboards, and translating insights into trading decisions
- Experience designing and running A/B tests and structured experiments
- Ability to build and maintain a dynamic trading calendar aligned with marketing campaigns and seasonal demand patterns
- Excellent communication and stakeholder management skills
- Proficiency with analytics and trading tools (e.g. Google Analytics, Tableau, Excel/Sheets, or similar BI platforms)
Full Job Posting
Role Overview
- Webook is building the region's go to marketplace for live events and is looking for the commercial leader who will shape how we grow.
- As Trade Director, you'll build the trading function from a blank page: the strategy, the team, the frameworks, and the results.
- You'll own the P&L, set the commercial tempo for the business, and have a direct line to the CCO.
Key Responsibilities
- Own the e commerce trading calendar planning, prioritising, and executing revenue generating activity across the webook.com events marketplace.
- Set and manage commercial KPIs: revenue, conversion rate, AOV, promotional ROI, inventory sell through, and repeat purchase rate.
- Build webook.com pricing and promotions framework, defining how discounts, bundles, and incentive structures are applied and evaluated.
- Lead the Trading Team recruiting, onboarding, and developing three direct reports.
- Partner with Marketing to align trading activity with acquisition campaigns and seasonal moments.
- Work with Product to surface commercial requirements for the platform roadmap.
- Collaborate with Operations to translate supply landscape into executable trading plans.
- Report trading performance to the CCO weekly and monthly with clear analysis and recommendations.
- Establish a test and learn culture with structured A/B testing across offers, pricing, and merchandising.
Experience
- 8+ years of experience in ecommerce trading, merchandising, or commercial management, with at least 3 years in a senior or leadership role.
- Proven track record of owning and growing a trading P&L within a marketplace, retail, or ticketing/events platform.
- Experience building and scaling a trading or commercial function, including hiring and developing teams.
- Background working in fast paced, high growth environments with cross functional accountability.
- Prior exposure to the events, ticketing, or live entertainment sector is a strong advantage.
Skills & Capabilities
- Strong commercial acumen with deep understanding of pricing strategy, promotional mechanics, and margin management.
- Data driven mindset: confident interpreting performance data, building dashboards, and translating insights into trading decisions.
- Experience designing and running A/B tests and structured experiments to optimise conversion, AOV, and promotional ROI.
- Ability to build and maintain a dynamic trading calendar aligned with marketing campaigns and seasonal demand patterns.
- Excellent communication and stakeholder management skills able to present performance and strategy clearly to senior leadership.
- Proficiency with analytics and trading tools (e.g. Google Analytics, Tableau, Excel/Sheets, or similar BI platforms).
Leadership
- Demonstrated ability to recruit, onboard, and develop high performing commercial teams.
- Comfortable operating in ambiguity and building structure from scratch in a scale up environment.
- A collaborative leader who can influence without authority across Marketing, Product, and Operations.
- Entrepreneurial mindset with a bias for action and a focus on measurable outcomes.
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