Store Manager – Beauty & Cosmetics
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Key skills for this role
About the Role
Apparel Group seeks a Store Manager for a beauty and cosmetics store to deliver a premium customer experience, drive sales KPIs, and lead a team of Beauty Advisors and Makeup Artists.
Key Skills for This Role
Responsibilities
- Deliver a premium and immersive beauty experience aligned with brand identity and service philosophy
- Oversee daily store operations including opening/closing procedures, visual execution, hygiene, tester standards, and overall operational readiness
- Resolve customer concerns effectively to ensure high satisfaction, loyalty, and retention
- Drive store KPIs including sales targets, conversion rate, UPT, ATV, and customer retention
- Monitor product performance, bestsellers, stock availability, and category trends to optimize sales
- Execute in store promotions, activations, GWPs, product launches, and sampling initiatives
- Lead, coach, and motivate a team of Beauty Advisors, Makeup Artists, Skincare Specialists, and Supervisors
- Manage inventory including stock levels, replenishment, shrinkage control, and expiry management
- Ensure visual merchandising standards, planogram compliance, and tester hygiene align with brand guidelines
Requirements
- Bachelor’s degree in Business Administration, Retail Management, or related field (preferred)
- 4–7 years of experience in beauty, cosmetics, skincare, or luxury retail
- At least 2 years in a leadership role
- Strong knowledge of premium beauty products, consultation techniques, and customer experience standards
- Proven ability to drive KPIs and lead high performing teams
- Strong analytical and commercial acumen with data driven decision making ability
- Excellent communication, leadership, coaching, and problem solving skills
- Professional grooming and presentation aligned with luxury retail environments
Full Job Posting
Key Responsibilities
- Deliver a premium and immersive beauty experience aligned with brand identity and service philosophy.
- Oversee daily store operations including opening/closing procedures, visual execution, hygiene, tester standards, and overall operational readiness.
- Resolve customer concerns effectively to ensure high satisfaction, loyalty, and retention.
- Ensure compliance with SOPs, safety, hygiene standards, and luxury retail operational protocols.
- Drive store KPIs including sales targets, conversion rate, UPT (Units per Transaction), ATV (Average Transaction Value), and customer retention.
- Monitor product performance, bestsellers, stock availability, and category trends to optimize sales.
- Execute in store promotions, activations, GWPs, product launches, and sampling initiatives in coordination with marketing and merchandising teams.
- Analyze sales reports (daily/weekly) and implement action plans to improve performance.
- Lead, coach, and motivate a team of Beauty Advisors, Makeup Artists, Skincare Specialists, and Supervisors.
- Conduct regular performance reviews, coaching sessions, and training programs.
- Manage inventory including stock levels, replenishment, shrinkage control, and expiry management (FIFO/FEFO).
- Ensure visual merchandising standards, planogram compliance, and tester hygiene align with brand guidelines.
Qualifications & Skills
- Bachelor’s degree in Business Administration, Retail Management, or related field (preferred).
- 4–7 years of experience in beauty, cosmetics, skincare, or luxury retail, with at least 2 years in a leadership role.
- Strong knowledge of premium beauty products, consultation techniques, and customer experience standards.
- Proven ability to drive KPIs and lead high performing teams.
- Strong analytical and commercial acumen with data driven decision making ability.
- Excellent communication, leadership, coaching, and problem solving skills.
- Professional grooming and presentation aligned with luxury retail environments.
- Ability to manage fast paced operations, multiple product launches, and high customer traffic.
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