Manager - Brand Training
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Key skills for this role
About the Role
Apparel Group is seeking a Manager for Brand Training to design and deliver product-specific training programs for retail employees. The role involves performance tracking, succession planning, and customized learning development.
Key Skills for This Role
Responsibilities
- Design and deliver engaging product specific training programs for all retail store employees, ensuring they are well versed in the brand’s product offerings, features, and benefits.
- Collaborate with the product team to stay updated on new product launches and promotional materials to integrate into training modules.
- Conduct in store training sessions and workshops to enhance product knowledge, customer service, and sales techniques specific to the brand.
- Create and maintain an up to date training manual with clear guidelines on product knowledge, store operations, customer interaction protocols, and brand culture.
- Monitor employee performance through key performance indicators (KPIs) like sales, customer feedback, and product knowledge retention.
- Use performance data to identify training gaps and customize learning tracks to improve performance metrics across different employee levels.
- Work closely with store managers to understand performance challenges and provide on the job coaching and development solutions.
- Design and implement a succession plan for employees by identifying high potential talent and preparing them for future roles within the brand and organization.
- Track and assess employee progression, ensuring that training efforts are aligned with career advancement goals.
- Collaborate with HR to align employee development programs with the overall talent management strategy, including cross training for broader roles.
Requirements
- Bachelor’s degree in Business, HR, Retail Management, or related field.
- 5+ years of experience in training or retail management, including 2+ years in a managerial role.
- Strong knowledge of retail operations, brand needs, and performance management systems.
- Excellent communication, presentation, and interpersonal skills.
Full Job Posting
Objective
- The Manager – Brand Training will be responsible for creating, implementing, and overseeing training programs specific to the brand’s products and services within a large retail group.
- This position will focus on employee development through tailored training sessions aimed at enhancing product knowledge, driving performance, and ensuring succession planning for store employees.
- The role will also track KPIs and employee performance to customize training needs and maintain high standards of customer experience and brand excellence.
Key Responsibilities Brand Specific Training & Development
- Design and deliver engaging product specific training programs for all retail store employees, ensuring they are well versed in the brand’s product offerings, features, and benefits.
- Collaborate with the product team to stay updated on new product launches and promotional materials to integrate into training modules.
- Conduct in store training sessions and workshops to enhance product knowledge, customer service, and sales techniques specific to the brand.
- Create and maintain an up to date training manual with clear guidelines on product knowledge, store operations, customer interaction protocols, and brand culture.
Key Responsibilities Performance Tracking & KPI Management
- Monitor employee performance through key performance indicators (KPIs) like sales, customer feedback, and product knowledge retention.
- Use performance data to identify training gaps and customize learning tracks to improve performance metrics across different employee levels.
- Work closely with store managers to understand performance challenges and provide on the job coaching and development solutions.
Key Responsibilities Succession Planning & Employee Growth
- Design and implement a succession plan for employees by identifying high potential talent and preparing them for future roles within the brand and organization.
- Track and assess employee progression, ensuring that training efforts are aligned with career advancement goals.
- Collaborate with HR to align employee development programs with the overall talent management strategy, including cross training for broader roles.
- Conduct regular performance reviews in collaboration with store managers to assess readiness for promotions and job rotations.
Key Responsibilities Customized Learning & Development Programs
- Create targeted training tracks for various employee levels (e.g., sales associates, supervisors, store managers) to ensure that learning is role specific and relevant to their day to day responsibilities.
- Use learning management systems (LMS) and other digital tools to track training progress, certifications, and compliance with brand standards.
- Develop customized learning programs based on feedback from store managers and employees, ensuring continual improvement and engagement with the training process.
Key Responsibilities Store Employee Engagement
- Build a strong learning culture within stores by promoting the importance of continuous development and engagement.
- Foster employee participation in training sessions through gamified learning, competitions, and interactive sessions.
- Implement regular employee feedback mechanisms to evaluate training effectiveness and make necessary adjustments to learning programs.
- Encourage and facilitate store leadership to actively support employee participation in training and development.
Key Responsibilities Reporting and Analytics
- Regularly report on training effectiveness, tracking employee development metrics, and assessing the ROI of training programs.
- Present data to senior management on employee training outcomes, including improvements in KPIs like sales, customer service, and retention rates.
- Provide insights and recommendations to enhance the training framework and optimize employee development programs.
Desired Experience
- Bachelor’s degree in Business, HR, Retail Management, or related field.
- 5+ years of experience in training or retail management, including 2+ years in a managerial role.
- Strong knowledge of retail operations, brand needs, and performance management systems.
- Excellent communication, presentation, and interpersonal skills.
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