Store Manager - AMIRI Dubai Mall
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Key skills for this role
About the Role
SOHO Group is seeking a Store Manager for the AMIRI boutique at Dubai Mall. You will lead the team in delivering exceptional luxury client experiences, drive commercial performance, and manage operations.
Key Skills for This Role
Responsibilities
- Drive boutique sales performance and achieve monthly, quarterly, and annual targets
- Monitor and analyze KPIs including Sales Achievement, Conversion Rate, UPT, ATV, CRM Recruitment, Retention, and Client Appointments
- Ensure delivery of an exceptional luxury client experience at all times
- Build and maintain relationships with top clients and VICs
- Recruit, onboard, coach, and develop high performing team members
- Oversee all boutique operations to ensure efficiency and compliance with company policies
- Partner with the stock team to maintain inventory accuracy and organization
- Ensure VM guidelines are consistently implemented and maintained
Requirements
- Minimum 5–7 years of experience in luxury retail
- Minimum 2–3 years of experience in a Store Manager or senior leadership role
- Experience managing high performing luxury fashion teams
- Strong understanding of clienteling, CRM, and luxury customer service
- Strong understanding of retail KPIs and commercial drivers
- Proficiency in Microsoft Office applications
Full Job Posting
General Job Description
- The Store Manager is responsible for the overall performance and management of the AMIRI boutique, ensuring the highest standards of luxury retail execution, client experience, team development, and operational excellence.
Duties & Responsibilities
- Drive boutique sales performance and achieve monthly, quarterly, and annual targets.
- Monitor and analyze KPIs including Sales Achievement, Conversion Rate, UPT, ATV, CRM Recruitment, Retention, and Client Appointments.
- Identify commercial opportunities and implement action plans to improve performance.
- Review daily, weekly, and monthly business reports and communicate priorities to the team.
- Ensure strong follow up on individual and boutique performance objectives.
- Develop initiatives to increase client acquisition, retention, and repeat business.
- Ensure delivery of an exceptional luxury client experience at all times.
- Lead by example on the shop floor, acting as a role model in client engagement and selling behaviors.
- Build and maintain relationships with top clients and VICs.
- Partner with the CRM team to develop client recruitment, retention, reactivation, and appointment strategies.
- Ensure the team consistently executes client outreach activities, appointments, follow ups, and CRM actions.
- Manage and support boutique events, private appointments, and client activations.
Skills & Abilities
- Minimum 5–7 years of experience in luxury retail.
- Minimum 2–3 years of experience in a Store Manager or senior leadership role.
- Experience managing high performing luxury fashion teams.
- Strong understanding of clienteling, CRM, and luxury customer service.
- Strong understanding of retail KPIs and commercial drivers.
- Experience with CRM systems and client development strategies.
- Good analytical and reporting skills.
- Proficiency in Microsoft Office applications.
- Leadership and team development.
- Strong coaching and mentoring abilities.
- Excellent communication and interpersonal skills.
- Commercially driven with strong business acumen.
Working Conditions
- Luxury retail environment with a strong focus on client experience and commercial excellence.
- Location: On Site
- Eligible for company incentive / bonus schemes.
- Flexible schedule including weekends, holidays, client events.
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