Staff Product Manager, Organic Growth
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Key skills for this role
About the Role
HelloFresh is hiring a Staff Product Manager to lead Organic Growth, evolving SEO into a modern organic discovery engine spanning SEO, Generative Engine Optimization (GEO), and Agentic Commerce.
Key Skills for This Role
Responsibilities
- Own end to end product strategy for organic discovery: technical SEO, content infrastructure at scale, GEO and AI visibility, and Agentic Commerce surface
- Drive technical and content SEO across HelloFresh and Factor: crawlability, indexation, structured data, internal linking, SSR, sitemaps, and CMS/content platform infrastructure
- Own AI visibility and citation share across ChatGPT, Claude, Gemini, and Perplexity
- Extend organic discovery from 'showing up' to 'converting': connect GEO presence to Agentic Commerce surface
- Route food intent traffic into the Cooking Companion / Cookbook experience to build daily active users
- Own one integrated, prioritized organic discovery roadmap that keeps content, product, engineering, data, and AI measurement connected
- Set the standard for product thinking, experimentation rigor, and quality first sequencing across the squad
- Drive alignment across Marketing, Brand, PR, and Commercial on a single repeated message and a shared definition of organic success
Requirements
- 6+ years in product management with hands on ownership of technical and content SEO at scale
- Demonstrable understanding of how LLMs retrieve, cite, and repeat brand narratives, and how to influence them (GEO fluency)
- Experience shipping content automation, CMS/platform migrations, or publishing infrastructure
- Comfortable in search analytics, GSC, Ahrefs/STAT type tooling and funnel data
- High agency & ownership: ability to diagnose, decide, and drive in ambiguous, fast moving spaces
- Global cross functional leadership: ability to influence and align stakeholders across Product, Engineering, Marketing, Brand, PR, and Commercial
- Staff level behavior: sets direction across teams, resolves ambiguity without escalation
Full Job Posting
The Opportunity
- HelloFresh is the world's leading meal kit company, serving millions of subscribers across 18 markets.
- We're hiring a Staff Product Manager to lead Organic Growth and level it up from a traditional SEO function into a modern organic discovery engine spanning SEO, Generative Engine Optimization (GEO), and an emerging Agentic Commerce mandate.
What you'll own
- SEO the engine: End to end technical and content SEO across HelloFresh and Factor: crawlability, indexation, structured data, internal linking, SSR, sitemaps, and CMS/content platform infrastructure.
- Content scale with guardrails: recipe detail pages, automated recipe collection pages, editorial/blog, recipe internationalization, and UGC signals.
- GEO the next surface: Own AI visibility and citation share across ChatGPT, Claude, Gemini, and Perplexity, measured via Profound across a priority set of food and meal kit prompts.
- Agentic Commerce the emerging bet: Extend organic discovery from 'showing up' to 'converting': connect GEO presence to our Agentic Commerce surface so discovery in an LLM turns into action.
- Connect discovery to engagement: Route food intent traffic into the Cooking Companion / Cookbook experience (web to app save, cook along, shopping lists) to build daily active users, not just sessions.
- Own one integrated, prioritized organic discovery roadmap that keeps content, product, engineering, data, and AI measurement connected.
- Raise the bar & lead through influence: Set the standard for product thinking, experimentation rigor, and quality first sequencing across the squad.
- Drive alignment across Marketing, Brand, PR, and Commercial on a single repeated message and a shared definition of organic success.
What you'll bring
- Deep SEO expertise (must have): 6+ years in product management with hands on ownership of technical and content SEO at scale indexation, structured data, internal linking, SSR, content infrastructure, and large content programs.
- GEO / AI search fluency (must have): Demonstrable understanding of how LLMs retrieve, cite, and repeat brand narratives, and how to influence them.
- Content + platform product sense: Experience shipping content automation, CMS/platform migrations, or publishing infrastructure, working with Data/ML for tagging, deduplication, and quality guardrails.
- Insight driven, quantitative rigor: Comfortable in search analytics, GSC, Ahrefs/STAT type tooling and funnel data; you work backwards from user intent and defend decisions with evidence.
- High agency & ownership: You diagnose, decide, and drive in ambiguous, fast moving spaces and you're energized by standing up a discipline rather than maintaining one.
- Global cross functional leadership: You influence and align stakeholders across Product, Engineering, Marketing, Brand, PR, and Commercial without direct authority and communicate at publication quality.
- Staff level behavior: You set direction across teams, resolve ambiguity without escalation, and operate as a single threaded leader for a strategic surface.
What we offer
- A mandate to build a durable, category defining organic growth engine at one of the world's most data rich consumer companies with direct visibility to senior leadership.
- A rare chance to lead a discipline through an inflection point, evolving SEO into GEO and helping define HelloFresh's Agentic Commerce future.
- Box Discount: Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness: Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app, and 25% discount on GoodLife fitness memberships!
- RRSP Matching: Competitive RRSP matching program offered
- Vacation & PTO: Time off is also an important part of self care! We offer generous vacation and PTO.
- Family Benefits: A parental leave top up program for expectant parents.
- Growth & Development: We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun: From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives: With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Flexible Hybrid Approach
- At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work.
- We are pleased to provide Flexible Hybrid work. This means a minimum of 2 days in office per week, with most teams in office between 2 3 days a week.
Pay Range
- Toronto, ON Pay Range: CAD 164,850—CAD 174,850 CAD
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