Sr. Media Analyst
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Key skills for this role
About the Role
Electronic Arts is seeking a Senior Media Analyst to own measurement strategy for paid media campaigns supporting Action Adventure and Battlefield franchises. You will develop measurement frameworks, analyze campaign performance, and deliver recommendations.
Key Skills for This Role
Responsibilities
- Own measurement strategy throughout the paid media campaign lifecycle
- Develop measurement frameworks, KPIs, and success criteria aligned with campaign goals
- Design learning agendas and experimentation plans to evaluate campaign effectiveness
- Apply measurement approaches including attribution, incrementality, brand lift, and full funnel performance analysis
- Analyze campaign performance and connect media outcomes to business objectives
- Deliver recommendations that influence campaign optimization, budget allocation, and future marketing strategy
- Partner with media, marketing, analytics, and Fan Intelligence teams to guide measurement decisions
Requirements
- 3+ years of experience in digital marketing supporting a global consumer brand
- Experience designing or supporting measurement strategies for paid media campaigns
- Experience applying marketing measurement methodologies including MMM, MTA, incrementality testing, brand lift, or similar
- Experience evaluating full funnel media performance and translating measurement into business recommendations
- Proficiency with Microsoft Excel including PivotTables
- Experience creating presentations in Microsoft PowerPoint and managing project deliverables
Full Job Posting
Overview
- Electronic Arts creates next level entertainment experiences that inspire players and fans around the world.
- Senior Media Analyst, Integrated Channel Intelligence
- Workplace Type: Hybrid (Austin, TX; Kirkland, WA; or Vancouver, BC)
- Reporting to: Sr. Manager, Paid Media Analytics
- The Integrated Channel Intelligence team helps EA understand the effectiveness of paid media investments through measurement, experimentation, and strategic insights.
- You will own the measurement strategy for paid media campaigns supporting EA's Action Adventure and Battlefield franchises.
Responsibilities
- Own measurement strategy throughout the paid media campaign lifecycle.
- Develop measurement frameworks, KPIs, and success criteria aligned with campaign goals.
- Design learning agendas and experimentation plans to evaluate campaign effectiveness.
- Apply measurement approaches including attribution, incrementality, brand lift, and full funnel performance analysis.
- Analyze campaign performance and connect media outcomes to business objectives.
- Deliver recommendations that influence campaign optimization, budget allocation, and future marketing strategy.
- Partner with media, marketing, analytics, and Fan Intelligence teams to guide measurement decisions and improve measurement capabilities.
Required Qualifications
- 3+ years of experience in digital marketing supporting a global consumer brand.
- Experience designing or supporting measurement strategies for paid media campaigns.
- Experience applying marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi Touch Attribution (MTA), incrementality testing, brand lift, or similar frameworks.
- Experience evaluating full funnel media performance and translating measurement into business recommendations.
- Experience uncovering insights and presenting recommendations to cross functional partners.
- Proficiency with Microsoft Excel, including PivotTables.
- Experience creating presentations in Microsoft PowerPoint and managing project deliverables.
Core Skills And Experience
- Translate complex data into clear, actionable insights.
- Connect campaign measurement to business outcomes.
- Build collaborative relationships across marketing, media, analytics, and insights teams.
- Manage multiple priorities while delivering strategic recommendations.
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