This is a unique opportunity to operate with a general management mindset, sitting at the intersection of Sales, Marketing, Innovation, Revenue Management, Supply Chain, and our retail customers to help shape how and where we grow the business.
As a Manager of Commercial Strategy, you will translate consumer, category, customer, and business insights into action—setting customer strategy, shaping go-to-market plans, leading channel-driven product initiatives, and identifying opportunities to improve sales and profitability.
You will bring the voice of the customer upstream to influence brand and innovation strategies, while partnering cross-functionally to optimize assortment, price-pack architecture, promotion, and retail execution.
With broad exposure across the commercial organization, you will lead high-impact initiatives and help determine where we play, how we win, and how we create value for our customers, consumers, and business.
Key Skills for This Role
NielsenIRICircanaMicrosoft Office
Full Job Posting
THE ROLE
This position will report to the: Director – Commercial Strategy
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.
The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com .
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JOB DESCRIPTION: This is a unique opportunity to operate with a general management mindset, sitting at the intersection of Sales, Marketing, Innovation, Revenue Management, Supply Chain, and our retail customers to help shape how and where we grow the business. As a Manager of Commercial Strategy, you will translate consumer, category, customer, and business insights into action—setting customer strategy, shaping go-to-market plans, leading channel-driven product initiatives, and identifying opportunities to improve sales and profitability. You will bring the voice of the customer upstream to influence brand and innovation strategies, while partnering cross-functionally to optimize assortment, price-pack architecture, promotion, and retail execution. With broad exposure across the commercial organization, you will lead high-impact initiatives and help determine where we play, how we win, and how we create value for our customers, consumers, and business.
JOB DUTIES:
Customer Strategy : Set clear focus and lead strategic planning to maximize commercial opportunities and partnership with key customers
Channel - Driven Product Strategy: Lead cross-functional initiatives to deliver product and pack solutions tailored to unique needs of priority channels
Go-to-Market Strategy : Utilize category insights to address G2M strategy and improve sales and profitability across assigned retailers and channels.
Analytics & Insights : Leverage syndicated data (e.g., Nielsen, IRI, Circana), shopper insights, and internal performance metrics to identify trends, gaps, and growth opportunities.
Cross-Functional Partnership : Work closely with Sales, Marketing, Revenue Management, and Supply Chain to align category strategies with overall business unit goals – inclusive of assortment optimization, price pack architecture, and promotional strategy execution.
Business Planning : Support annual joint business planning with customers by delivering category growth stories, shopper insights, and innovation opportunities.
Customer-Led Brand Strategy: Bring customer and channel insights upstream to influence brand and innovaton strategies and strengthen retail execution.
Business Insights & Tools
Maintain reporting tools ensuring up-to-date information is available to all sales and management personnel.
Provides on-going trend analysis of customer data (business performance and drivers) to seize value-creating opportunities re: new distribution, promotional effectiveness, trends and competitive activity; works with Sales to take corrective action as necessary
Planning and Execution
Along with National Sales Directors and Category Management, develop strategies for joint business planning, category reviews, and new item presentations.
Provides input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
Help analyze and recommend action for go-to-market responses due to competition/channel activity
Performs other duties as apparent or assigned
REQUIRED SKILLS AND ABILITIES:
CPG Category, consumer, & shopper knowledge
Extensive knowledge of category management principles and ability to apply to the Produce category
Strong communication skills (written and oral)
Exceptional analytical and project management skills
Excellent presentation, consensus-building and leadership abilities
Proven ability to work with cross-functional teams and influence others
Excellent time management, critical thinking and problem-solving skills
Self-driven to achieve goals; high energy level is essential; strong, dedicated work ethic
Able to source, collect and manipulate data to derive meaningful, actionable insights
Must be very proficient in Microsoft Office Applications, expert level in Excel and PowerPoint
Experience with building databases and mining syndicated data sources for insights (IRI/Nielsen)
Travel: ~20% required for account calls and sales meetings
MINIMUM QUALIFICATIONS:
Bachelor's degree
6-8+ years Sales, Category Management, Revenue Management, Customer Development, or other relevant experience in the CPG industry (including 5+ years in Analytics)
PREFERRED QUALIFICATIONS:
Produce category experience
Master’s Degree / MBA
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
HOURS & WORKDAYS:
WHAT WE OFFER plus more !
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
Medical, Dental & Vision
Group Life and AD&D
Voluntary Life and AD&D
Group Short & Long-Term Disability
401(k)
Paid Time Off
Flexible Spending Accounts
Employee Assistance Program Gym Membership Discounts
Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at talentacquisition@bolthouse.com .
RECRUITMENT AGENCIES: Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
