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Key skills for this role
This position will report to the: SVP of Marketing
Travel Requirement:
Location : Remote
FLSA Status: Exempt
Employment Category: Full time regular
Pay Range: $150,000 - $160,000 + Annual Bonus Opportunity
JOB DESCRIPTION: Generous Brands is looking for a Senior Brand Manager who is the ultimate team player: a marketer who drives brand strategy and can flex creative, but stays grounded in the business fundamentals that make campaigns actually work. You will sit at the center of our collaboration with cross-functional partners in integrate marketing, setting the direction and connecting the dots, while our partners bring their craft to execution. The right person is deeply collaborative, creatively confident, and just as comfortable talking retail impact as talking culture.
Own the brand strategy and campaign vision, translating brand positioning into clear direction that guides the whole team
Write sharp, inspiring creative briefs that set integrated partners up to do their best work
Shape brand moments and mini moments, from tentpole activations to reactive cultural plays, and keep every touchpoint laddering to one idea
Serve as steward of brand voice, visual identity, and positioning consistency across all consumer touchpoints
Support A-list and celebrity partnerships for the brand, from identifying the right fit through strategy, and steward these relationships end to end
Lead day-to-day management of our awareness media agency, briefing, plan evaluation, and holding partners to a high bar
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Privately held U.S. food-and-beverage manufacturer of premium refrigerated beverages and dressings for consumers and retailers.
Visit company websiteJobs and hiring trendsUSD 150000-160000 yearly / year
Full-time
Senior · 5+ years experience
Remote
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