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The Senior Manager of Strategic Accounts is responsible for driving strong commercial performance across the broader Australian and New Zealand retail trade, excluding two key accounts, by exceeding guest, revenue and Average Per Diem (APD) targets.
Reporting directly to the Head of Sales, the role has end-to-end accountability for the operational and commercial performance of a diverse portfolio of Trade Partners across Australia and New Zealand, leading the development and execution of effective trade distribution plans. The position ensures trade partners are equipped with the tools, insights and support required to sell Celebrity Cruises effectively.
Through robust account planning, commercial management and senior‑level partner engagement, the role drives sustainable, profitable growth and strengthens long‑term trade partnerships across the region. The role also acts as a senior member of the sales leadership team, contributing to broader retail direction, channel performance and commercial decision‑making across ANZ. Interstate and/or international travel is required for this role.
Celebrity Cruises is one of five cruise brands owned by Royal Caribbean Group, headquartered in Miami, Florida, with a local office in Sydney.
This is an opportunity to lead a high-value portfolio for a globally recognised premium travel brand at a pivotal stage of growth across Australia and New Zealand. You'll combine strategic leadership, commercial ownership and partner engagement while helping shape the future direction of Celebrity Cruises across the region. Working alongside a passionate and high-performing team, you'll have the chance to influence business outcomes, strengthen industry partnerships and represent an innovative brand that continues to redefine premium holidays at sea.
The Senior Manager of Strategic Accounts is responsible for driving strong commercial performance across the broader Australian and New Zealand retail trade, excluding two key accounts, by exceeding guest, revenue and Average Per Diem (APD) targets.
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Reporting directly to the Head of Sales, the role has end-to-end accountability for the operational and commercial performance of a diverse portfolio of Trade Partners across Australia and New Zealand, leading the development and execution of effective trade distribution plans. The position ensures trade partners are equipped with the tools, insights and support required to sell Celebrity Cruises effectively.
Through robust account planning, commercial management and senior‑level partner engagement, the role drives sustainable, profitable growth and strengthens long‑term trade partnerships across the region. The role also acts as a senior member of the sales leadership team, contributing to broader retail direction, channel performance and commercial decision‑making across ANZ. Interstate and/or international travel is required for this role.
Develop and execute integrated sales, marketing and training plans for assigned Australian trade accounts and the New Zealand market aligned to the booking curve and long-term growth objectives.
Translate partner, market and consumer insights into clear, actionable multi‑year account plans that deliver sustainable and profitable growth.
Produce annual trade account plans, outlining clear initiatives to improve key performance metrics including revenue, passengers, APD and share.
Provide operational insight into the Annual Operating Plan, ensuring trade strategies align with broader commercial and distribution priorities.
Analyse account profitability, distribution effectiveness and ROI, ensuring initiatives and investment decisions deliver optimal commercial outcomes.
Identify and interpret industry, market and consumer trends to unlock growth opportunities across the trade portfolio.
Lead the analysis of weekly trading performance, reviewing partner data, identifying trends and providing actionable insights and recommendations to the trading and commercial teams.
Gather and share competitive intelligence, recommending strategies to protect and grow performance within a competitive trade environment.
Ensure strong brand visibility and advocacy across trade partners, supported by deep product and sector knowledge.
Own and manage multi-level relationships, including senior key decision‑makers, product managers, and influencers across assigned Australian and New Zealand trade partners.
Design and deliver bespoke engagement initiatives that drive loyalty, advocacy and commercial outcomes, including familiarisation programs, ship visits and targeted activations.
Plan and execute partner communications, ensuring clear, timely and effective engagement around major announcements, deployments, season launches and milestones.
Develop and maintain a contact plan and wiring plan that supports shared accountability and delivery of agreed objectives.
Deliver targeted product, sales and systems training tailored to the needs of trade partners to improve conversion and sales effectiveness.
Identify and implement bespoke training solutions aligned to partner strategies and performance objectives.
Act as a senior brand ambassador for Celebrity Cruises at trade, consumer and industry events.
Lead and host high‑impact customer and partner events (e.g. ship visits, conferences and launches), ensuring clear objectives, targeted follow‑up and measurable ROI.
Parent group profile
Global cruise holding company providing diverse vacation experiences.
Visit parent group websiteFull-time
Senior
Onsite
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