Sr. Industry Marketing Strategist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
OpenText is seeking a seasoned Insurance industry strategist to join the Industry Go-to-Market Strategy organization. The role involves shaping global insurance strategy, building GTM messaging, and supporting field sales teams.
Key Skills for This Role
Responsibilities
- Shape how OpenText defines and builds GTM messaging related to industry solutions and services
- Bridge technical concepts and complex patterns into clear, compelling business value
- Embed with field sales teams to drive enablement, sharpen account planning, and support high impact customer engagements
- Serve as a continuous feedback loop between the field and R&D/product management
- Build industry solution messaging and core narratives that activate sales and marketing
- Represent and champion OpenText industry solutions at major events, tradeshows, and analyst engagements
- Maintain a rigorous pulse on the industry, including market segmentation, competitive dynamics, and emerging signals
- Represent OpenText in industry workgroups, committees, and standards bodies
- Partner across product, sales, marketing, and alliances as a trusted strategic advisor
Requirements
- 8–15 years of relevant industry experience across technical GTM functions, including sales, product/industry marketing, product management, and professional services
- Firsthand experience engaging with insurance organizations within the financial services sector
- Genuine curiosity about AI developments and ability to connect emerging tech trends to customer requirements
- Proven experience tackling industry specific challenges across data, AI, information management, and/or cybersecurity
- Ability to translate complex business and regulatory requirements into outcome driven solutions
- Track record building and delivering industry messaging to key audiences through GTM campaigns, field sales plays, and executive level presentations
- Excellent public speaking skills
- Deep fluency in industry innovations, emerging trends, and the competitive landscape
Full Job Posting
Your Impact
- We are looking for a seasoned Insurance industry strategist to join the OpenText Industry Go to Market (GTM) Strategy organization.
- Reporting to the Sr. Director of Industry GTM Strategy, this role is critical in shaping OpenText’s global insurance strategy and how OpenText defines and develops AI industry solutions therein.
What The Role Offers
- Shape how OpenText defines and builds GTM messaging related to industry solutions and services, grounded in a deep understanding of client needs and market dynamics.
- Bridge technical concepts and complex patterns into clear, compelling business value.
- Embed with field sales teams to drive enablement, sharpen account planning, and support high impact customer engagements.
- Serve as a continuous feedback loop between the field and R&D/product management, surfacing market shifts and evolving requirements in real time.
- Build industry solution messaging and core narratives that activate sales and marketing with precision and impact.
- Represent and champion OpenText industry solutions at major events, tradeshows, and analyst engagements, building credibility and driving awareness with key influencers.
- Maintain a rigorous pulse on the industry, including market segmentation, competitive dynamics, and emerging signals, to keep the GTM strategy sharp and ahead of the curve.
- Represent OpenText in industry workgroups, committees, and standards bodies, elevating the company’s voice where it matters most.
- Partner across product, sales, marketing, and alliances as a trusted strategic advisor, connecting the dots to drive alignment and accelerate outcomes.
What You Need To Succeed
- 8–15 years of relevant industry experience across technical GTM functions, including sales, product/industry marketing, product management, and professional services
- Bring firsthand experience engaging with insurance organizations within the financial services sector.
- A genuine curiosity about AI developments and the ability to connect emerging tech trends to customer requirements and solution development priorities.
- Proven experience tackling industry specific challenges across data, AI, information management, and/or cybersecurity
- Ability to translate complex business and regulatory requirements into outcome driven solutions that resonate with buyers
- Track record building and delivering industry messaging to key audiences through GTM campaigns, field sales plays, and executive level presentations
- Excellent public speaking skills
- Deep fluency in industry innovations, emerging trends, and the competitive landscape
- Experience with definition of standards, working in forums, councils, steering committees is a plus
- Combine deep industry knowledge with proven OT product expertise also a plus
Compensation
- Salary Range: CAD 118,000 CAD 168,000; Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at OpenText
Senior Software Developer (Java)
Richmond Hill, CAN
OpenText seeks a Senior Software Developer with Java and AI focus to join their Cloud Platform engineering team. Requires strong backend development experience with Java (Spring Boot), Python, microservices, and practica
Director, Product Management - Portfolio
Richmond Hill, CAN
OpenText is seeking a Director of Product Management to lead product strategy, portfolio governance, and product management excellence across a broad enterprise software portfolio. This role involves managing a team of P
Manager, Technical Support
Richmond Hill, CAN
OpenText seeks a Manager, Technical Support to lead a client support team, overseeing operations, mentoring team members, and managing escalated client issues. The role requires strong technical skills in ECM, Windows/Li
Commercial SDR - Dubai
Dubai, UAE
OpenText is hiring a Sales Development Representative (SDR) to join its global Centre of Excellence in Dubai. The role involves outbound prospecting, inbound lead development, and opportunity progression, working with Ac
Principal Product Owner
Mississauga, CAN
OpenText is hiring a Principal Product Owner to define product strategy and lead delivery of high-impact initiatives for Customer Support and Service Management platforms. You will manage the product backlog, collaborate
Commercial SDR - Dubai
Dubai, UAE
OpenText is hiring a Sales Development Representative (SDR) to join a high-performing team in Dubai. The role involves outbound prospecting, inbound lead development, and opportunity progression, with a focus on B2B lead
Principal Product Owner
Mississauga, CAN
OpenText is hiring a Principal Product Owner to define product strategy and lead delivery of high-impact initiatives for customer support and service management platforms. The role requires strong Agile expertise and exp
Principal Product Manager (B2B SaaS Retail/CPG AI)
Richmond Hill, CAN
OpenText is looking for a Principal Product Manager to lead strategic efforts in Retail, CPG, and Brands verticals within the Business Network portfolio. This high-visibility role involves defining product vision, drivin
Senior Software Developer (Java)
Richmond Hill, CAN
Director, Product Management - Portfolio
Richmond Hill, CAN
Manager, Technical Support
Richmond Hill, CAN
Commercial SDR - Dubai
Dubai, UAE
Principal Product Owner
Mississauga, CAN
Commercial SDR - Dubai
Dubai, UAE
Principal Product Owner
Mississauga, CAN
Principal Product Manager (B2B SaaS Retail/CPG AI)
Richmond Hill, CAN