Sr. Copywriter

• Develop and execute long-form content strategies aligned with marketing goals, audience needs, and SEO /GEO/AEO best practices.
• Generate content ideas using data, customer insights, and industry trends to support thought leadership and organic growth.
• Plan and manage editorial calendars to ensure consistency and relevance across all long-form content initiatives.
• Maintain a cohesive brand voice across extended narratives while adapting tone and depth depending on the audience and channel.

• Conduct thorough research to support content accuracy, credibility, and authority.
• Synthesize information from multiple sources, including internal stakeholders, subject matter experts, and external research.
• Identify key themes and insights that position the brand as a leader within its industry.

Collaboration and Communication:

• Work cross-functionally with marketing, product, design, and subject matter experts to develop high-quality content.
• Collaborate with content marketing, product marketing, and brand teams to ensure content is optimized and aligned with broader campaigns.
• Present ideas and content concepts clearly, incorporating feedback from stakeholders at all levels.

• Ensure all content is polished, accurate , and aligned with brand guidelines and editorial standards.
• Edit and proofread medium and long-form content with strong attention to structure, tone, clarity, and flow.
• Maintain consistency in messaging while elevating the overall quality and sophistication of written materials.

• Leverage AI tools to d raft outlines and V1s, incorporate client feedback , pressure-test clarity and flow, and validate claims.
• Analyze content performance metrics (e.g., engagement, time on page, conversions) to refine future content.
• Iterate on content based on data insights, audience behavior, and evolving business priorities.
• Continuously explore new formats, storytelling techniques, and content opportunities to improve effectiveness.

• Apply AI-powered tools to support medium and long-form content development, editing, and iteration
• Use AI to improve efficiency in research, structuring, and content repurposing
• Experiment with AI to enhance storytelling, clarity, and content performance
• Stay informed on how AI is shaping content creation and bring forward ideas to improve workflows

• Proficient in the use of AI tools to assist copywriting processes (GPT, Grammerly , etc.)
• Proficient in Microsoft Office and able to work in a digital and cross-functional team environment
• Bilingualism (ENG/FR) considered an asset, but not required