Senior Analyst, Analytics

We’re looking for a Senior Analyst, Analytics

Intercept is an award-winning B2B marketing agency specializing in creating impactful digital content, creative, and campaigns that engage IT and business decision-makers.

We work with some of the largest enterprise technology companies in the world, including Microsoft, SAP, Lenovo, Intel, AMD, Cisco and more, helping them connect with their target audiences in meaningful ways.

As a Certified Great Place to Work, we foster a collaborative and innovative environment where employees excel.

With a fully remote workplace, we provide our team the flexibility they need to thrive both at home and at work.

Join our analytics team to turn data into better decisions for Intercept and our B2B technology clients.

Your primary focus will be Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), alongside marketing measurement, reporting, data integration and our internal data warehouse.

You will use LLMs and AI tools to deliver analysis and working technical solutions, manage small client engagements and supervise co-op students, with support from senior analytics and technology colleagues.

• Lead GEO/AEO analysis to assess brand visibility, citations and answer quality across AI search platforms. Benchmark competitors and turn findings into prioritized content and discoverability recommendations.
• Analyze campaign, website, audience and business performance to answer client and internal questions. Identify trends, investigate drivers and recommend actions that support marketing and operational decisions.
• Use LLMs and AI tools in daily delivery to research, analyze data, write queries and automate workflows. Supply relevant context, iterate on prompts and validate outputs against source data and business requirements.
• Help build Intercept’s internal data warehouse with senior analytics and technology colleagues: gather requirements, map source data, develop SQL transformations and reusable reporting tables, and validate outputs.