Sr. Associate, Content - Marketing CRM (Campaign Execution)
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Key skills for this role
About the Role
Amgen seeks a Sr. Associate for Marketing CRM campaign execution. The role involves building and optimizing multi-channel campaigns using Salesforce Marketing Cloud and CDP.
Key Skills for This Role
Responsibilities
- Support the build and execution of marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
- Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data driven campaigns
- Collaborate with cross functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
- Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
- Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic
- Support implementation of tracking strategies and ensure campaigns align with data privacy and U.S. compliance standards (e.g., CAN SPAM, CCPA)
- Conduct QA and support UAT to validate campaign logic, audience targeting, rendering, and data accuracy
- Monitor campaign performance, IP reputation, and deliverability, and support optimization efforts
- Stay current on SFMC and Salesforce CDP enhancements, marketing technologies, and best practices
- Participate in agile sprint planning and support task estimations and execution
Requirements
- Bachelor's degree in Marketing, Communications, Information Systems, Data Analytics, or related field OR equivalent practical experience
- 2+ years of experience in marketing operations, marketing automation, CRM, or related area
- Foundational hands on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio)
- Exposure to Salesforce CDP (Data Cloud) or similar customer data platforms for audience segmentation
- Working knowledge of SQL or similar querying language
- Basic understanding of customer data structures and digital marketing channels (email, SMS)
- Strong critical thinking and problem solving skills
- Effective communication and collaboration abilities
Full Job Posting
About Amgen
- Amgen harnesses biology and technology to fight diseases, discover, develop, manufacture and deliver innovative medicines.
Role Description
- The role supports design, build, execution, and optimization of marketing campaigns across email, SMS, and digital advertising channels.
- Uses Salesforce Marketing Cloud and Salesforce CDP to build data driven audience segments, develop multichannel journeys, and activate campaigns.
Roles & Responsibilities
- Support build and execution of campaigns in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, Cloud Pages).
- Support audience segmentation and activation using Salesforce CDP.
- Collaborate with cross functional teams (marketing, data, creative, sales).
- Assist in developing personalized content using AMPscript.
- Assist in configuring journey orchestration (entry criteria, decision splits, exit logic).
- Support tracking strategies and compliance with CAN SPAM, CCPA.
- Conduct QA and UAT for campaign logic, targeting, rendering, data accuracy.
- Monitor campaign performance, IP reputation, deliverability, and optimize.
- Stay current on SFMC and Salesforce CDP enhancements.
- Participate in agile sprint planning and task estimation.
Basic Qualifications and Experience
- Bachelor's degree in Marketing, Communications, Information Systems, Data Analytics, or related field OR equivalent practical experience.
- 2+ years of experience in marketing operations, marketing automation, CRM, or related area.
Must Have Skills
- Foundational hands on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
- Exposure to Salesforce CDP (Data Cloud) or similar customer data platforms.
- Working knowledge of SQL; exposure to AMPscript or SOQL preferred.
- Basic understanding of customer data structures and digital marketing channels (email, SMS).
Good to Have Skills
- Familiarity with marketing analytics tools and data visualization platforms.
- Basic understanding of data governance and customer data privacy (CAN SPAM, CCPA).
- Exposure to digital advertising strategies within marketing technology ecosystems.
- Exposure to agile methodologies and sprint based delivery.
Professional Certifications
- Salesforce Marketing Cloud certifications (e.g., Email Specialist) preferred but not required.
- Exposure to Salesforce Data Cloud concepts or certification is a plus.
Soft Skills
- Strong critical thinking and problem solving skills.
- Effective communication and collaboration abilities.
- Good organizational skills with attention to detail.
- Ability to work effectively in a fast paced, agile environment.
- Developing ability to communicate campaign results and technical concepts to stakeholders.
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