Marketing Mgr
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Key skills for this role
About the Role
Amgen is seeking a Rare Disease Marketing Manager to lead commercial strategy, brand planning, and execution for the rare disease portfolio in Riyadh. The role requires a Pharmaceutical Sciences degree, 5+ years of marketing or account management experience, and strong cross-functional collaboration skills.
Key Skills for This Role
Responsibilities
- Drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12 quarter roadmap
- Lead and support the annual brand planning process across the portfolio
- Translate portfolio strategy into clear, actionable commercial priorities
- Build and lead the account management marketing strategy for the brands
- Develop portfolio level marketing resources and field enablement tools
- Lead the portfolio approach and strategy including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement
- Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models
- Support portfolio KPI tracking, dashboards, and measurement plans
- Partner across Marketing, Market Access, Sales, Training, Analytics, medical and field leadership to align priorities
Requirements
- Pharmaceutical sciences Bachelor’s degree or PharmD degree
- Minimum of 5 years of strategy, marketing, or account management experience
- Rare disease experience and/or specialty, neurology, immunology, rheumatology, Ophthalmology or multi indication brand experience is strongly preferred
- Strong marketing and commercial strategy competencies
- Experience leading cross functional initiatives and influencing teams without direct authority
- Strong analytical skills
- Strong communication skills
Full Job Posting
Role Overview
- This leader will partner across Marketing, Sales, Market Access, Medical, Analytics, Sales Operations, Training, Digital Field Enablement, and other cross functional teams to translate strategic priorities into high impact execution.
- Success requires a growth/winning mindset, strong collaboration skills, analytical rigor, and the ability to simplify complex business opportunities into clear, actionable plans.
- This role will report directly to the High specialty care business unit director.
Developing and Evolving Strategy
- Drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12 quarter roadmap.
- Lead and support the annual brand planning process across the portfolio, ensuring strategic priorities, behavioral objectives, tactical plans, KPIs, and investment choices are clearly aligned across indications.
- Translate portfolio strategy into clear, actionable commercial priorities that accelerates and optimizes growth across the franchise.
Account Management
- Build and lead the account management marketing strategy for the brands, including tools, resources, and engagement approaches that support strategic account planning.
- Develop portfolio level marketing resources and field enablement tools that clarify roles, responsibilities, desired outcomes, and timing across matrix teams.
- Support the optimization of customer engagement across the portfolio by identifying opportunities to improve targeting, segmentation, omnichannel coordination, field execution, and account level impact.
Commercial Excellence
- Lead the portfolio approach and strategy, including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement.
- Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models to improve efficiency, consistency, and impact across the Rare portfolio.
- Support portfolio KPI tracking, dashboards, and measurement plans to help leadership assess progress, identify risks, and adjust execution as needed.
Cross Functional Collaboration
- Partner across Marketing, Market Access, Sales, Training, Analytics, medical and field leadership to align priorities, accelerate key growth opportunities, and improve the customer and patient experience.
- Collaborate with BUH to ensure messaging, resources, field tools, and portfolio positioning are consistent where appropriate while supporting indication specific needs.
- Embody Amgen Values and help foster a collaborative, high performing culture across the brand team and cross functional partners.
Basic Qualifications
- Pharmaceutical sciences Bachelor’s degree or PharmD degree.
- Minimum of 5 years of strategy, marketing, or account management experience.
- Rare disease experience and/or specialty, neurology, immunology, rheumatology, Ophthalmology or multi indication brand experience is strongly preferred.
Preferred Qualifications
- Strong marketing and commercial strategy competencies, including brand planning, marketplace analysis, insight generation, segmentation, strategic prioritization, tactical planning, and multichannel engagement.
- Experience translating complex business strategies into clear, actionable, field ready plans.
- Experience leading cross functional initiatives and influencing teams without direct authority.
- Strong analytical skills, with the ability to interpret business performance, customer insights, field feedback, and KPI data to inform strategic decisions.
- Experience developing or managing field enablement tools, account based marketing resources, CRM/Veeva suggestions, alerts, dashboards, or omnichannel engagement strategies preferred.
- Rare disease, specialty, neurology, immunology, Ophthalmology or multi indication brand experience preferred.
- Launch, growth brand, or portfolio strategy experience preferred.
- Experience collaborating with Sales, Market Access, Medical, Analytics, Sales Operations, Training, and Legal/Regulatory/Compliance partners.
- Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations.
- Ability to manage multiple projects, vendors, workstreams, and cross functional stakeholders simultaneously.
- Ability to simplify ambiguity, create structure, and drive execution in a fast moving, matrixed environment.
- Strong attention to detail, sound judgment, and commitment to compliant execution.
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