Marketing Manager
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Key skills for this role
About the Role
Career Category Sales & Marketing Operations Rare Marketing Lead, Marketing Manager This leader will partner across Marketing, Sales, Market Access, Medical, Analytics, Sales Op.
Key Skills for This Role
Responsibilities
- Drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12 quarter roadmap
- Lead and support the annual brand planning process across the portfolio, ensuring strategic priorities, behavioral objectives, tactical plans, KPIs, and investment choices are aligned
- Translate portfolio strategy into clear, actionable commercial priorities that accelerate and optimize growth across the franchise
- Build and lead the account management marketing strategy for the brands, including tools, resources, and engagement approaches
- Develop portfolio level marketing resources and field enablement tools that clarify roles, responsibilities, desired outcomes, and timing across matrix teams
- Support the optimization of customer engagement across the portfolio by identifying opportunities to improve targeting, segmentation, omnichannel coordination, field execution, and account level impact
- Lead the portfolio approach and strategy, including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement
- Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models to improve efficiency, consistency, and impact
- Support portfolio KPI tracking, dashboards, and measurement plans to help leadership assess progress, identify risks, and adjust execution
- Partner across Marketing, Market Access, Sales, Training, Analytics, medical and field leadership to align priorities and accelerate growth opportunities
- Collaborate with BUH to ensure messaging, resources, field tools, and portfolio positioning are consistent where appropriate while supporting indication specific needs
Requirements
- Strong strategic thinking and marketing skills
- Operational discipline and cross functional influence
- Ability to connect portfolio level strategy with field ready tools and account based execution
- Growth/winning mindset and strong collaboration skills
- Analytical rigor and ability to simplify complex business opportunities into clear plans
Full Job Posting
Overview
- Career Category Sales & Marketing Operations
- Rare Marketing Lead, Marketing Manager
- This leader will partner across Marketing, Sales, Market Access, Medical, Analytics, Sales Operations, Training, Digital Field Enablement, and other cross functional teams to translate strategic priorities into high impact execution.
- The role requires strong strategic thinking, marketing skills, operational discipline, cross functional influence, and the ability to connect portfolio level strategy with field ready tools, account based execution, and measurable business outcomes.
- Success in this role requires a growth/winning mindset, strong collaboration skills, analytical rigor, and the know how for simplifying complex business opportunities into clear, actionable plans.
- This role will report directly to the High specialty care business unit director.
- At Amgen we are growing in our rare franchise, and the rare portfolio requires a marketing leader to build the strategy, planning, and execution.
- The Rare disease marketing manager will play a critical role in shaping the long term commercial strategy for the franchise, driving brand planning excellence, advancing the Phases of Growth roadmap, and building scalable marketing capabilities that strengthen execution across the portfolio.
Responsibilities
- Developing and Evolving Strategy: Drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12 quarter roadmap.
- Lead and support the annual brand planning process across the portfolio, ensuring strategic priorities, behavioral objectives, tactical plans, KPIs, and investment choices are clearly aligned across indications.
- Translate portfolio strategy into clear, actionable commercial priorities that accelerates and optimizes growth across the franchise.
- Account Management: Build and lead the account management marketing strategy for the brands, including tools, resources, and engagement approaches that support strategic account planning.
- Develop portfolio level marketing resources and field enablement tools that clarify roles, responsibilities, desired outcomes, and timing across matrix teams supporting demand generation, patient starts, access navigation, and adherence.
- Support the optimization of customer engagement across the portfolio by identifying opportunities to improve targeting, segmentation, omnichannel coordination, field execution, and account level impact.
- Commercial Excellence: Lead the portfolio approach and strategy, including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement.
- Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models to improve efficiency, consistency, and impact across the Rare portfolio.
- Support portfolio KPI tracking, dashboards, and measurement plans to help leadership assess progress, identify risks, and adjust execution as needed.
- Cross Functional Collaboration: Partner across Marketing, Market Access, Sales, Training, Analytics, medical and field leadership to align priorities, accelerate key growth opportunities, and improve the customer and patient experience.
- Collaborate with BUH to ensure messaging, resources, field tools, and portfolio positioning are consistent where appropriate while supporting indication specific needs.
- Embody Amgen Values and help foster a collaborative, high performing culture across the brand team and cross functional partners.
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