Sports Marketing Manager
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Key skills for this role
About the Role
ACCEL HUMAN RESOURCE CONSULTANTS is hiring a Marketing Manager for a retail business. The role requires 5+ years of marketing experience specifically within the sports industry.
Key Skills for This Role
Responsibilities
- Develop and execute marketing strategies to drive brand awareness and customer engagement
- Lead seasonal campaigns, product launches, and promotional activities
- Manage digital marketing, social media, PR, and retail marketing initiatives
- Collaborate with cross functional teams to deliver business objectives
- Monitor market trends, competitor activities, and consumer insights within the sports sector
Requirements
- 5+ years of marketing experience
- Proven marketing experience within the sports industry (sports retail, sporting goods, fitness, sports brands, clubs, leagues, or related sectors)
- Strong understanding of sports consumers, market trends, and brand positioning
- Experience developing and executing integrated marketing campaigns across digital, social, retail, and experiential channels
- Strong stakeholder management and partnership building skills
- Data driven mindset with ability to analyze campaign performance and optimize results
Full Job Posting
Overview
- We are looking for a dynamic Marketing Manager to join our growing retail business. Are you passionate about sports and experienced in driving impactful marketing strategies?
Key Requirements
- Proven marketing experience within the sports industry (sports retail, sporting goods, fitness, sports brands, clubs, leagues, or related sectors)
- Strong understanding of sports consumers, market trends, and brand positioning
- Experience developing and executing integrated marketing campaigns across digital, social, retail, and experiential channels
- Strong stakeholder management and partnership building skills
- Data driven mindset with the ability to analyze campaign performance and optimize results
What You'll Do
- Develop and execute marketing strategies to drive brand awareness and customer engagement
- Lead seasonal campaigns, product launches, and promotional activities
- Manage digital marketing, social media, PR, and retail marketing initiatives
- Collaborate with cross functional teams to deliver business objectives
- Monitor market trends, competitor activities, and consumer insights within the sports sector
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