Social Media Specialist & Media Buyer (Native Arabic Speaker)
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Key skills for this role
About the Role
Social Media & Content Creation Manage all company social media platforms including Instagram, Facebook, TikTok, Snapchat, LinkedIn, and X. Design and create engaging travel con.
Key Skills for This Role
Responsibilities
- Manage all company social media platforms including Instagram, Facebook, TikTok, Snapchat, LinkedIn, and X
- Design and create engaging travel content including photos, videos, reels, stories, and promotional creatives
- Develop content strategies and monthly calendars aligned with travel campaigns
- Manage and optimize daily advertising campaigns across Meta, Google Ads, TikTok Ads, Snapchat Ads
- Achieve daily leads and increase sales through paid advertising, managing budgets to maximize ROI
- Implement and manage tracking systems including Meta Pixel and Google Analytics
- Develop and implement SEO strategies to improve Google rankings and organic traffic
- Design and develop travel products and holiday packages based on market demand
Requirements
- Native Arabic speaker
- Strong experience in a travel agency or tourism company
- Knowledge of inbound and outbound travel products, holiday packages, visas, flights, hotels, etc.
- Experience with Meta (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads
- SEO and website optimization skills
Full Job Posting
Social Media & Content Creation
- Manage all company social media platforms including Instagram, Facebook, TikTok, Snapchat, LinkedIn, and X.
- Design and create engaging travel content: photos, videos, reels, stories, and promotional creatives.
- Develop full content strategies and monthly calendars aligned with travel campaigns and seasonal offers.
- Follow competitor travel agencies and market trends to improve content quality and performance.
- Build strong brand presence and engagement across Arabic speaking markets.
Media Buying & Performance Marketing
- Manage and optimize daily advertising campaigns across Meta, Google Ads, TikTok Ads, Snapchat Ads.
- Achieve daily leads and increase daily sales through paid advertising campaigns.
- Manage advertising budgets effectively to maximize ROI and ROAS.
- Continuously test, optimize, and scale campaigns to improve conversion rates and reduce cost per lead.
- Monitor and analyze campaign performance and prepare detailed weekly and monthly reports.
- Implement and manage tracking systems including Meta Pixel and Google Analytics.
Travel Industry Expertise & Product Development
- Must have strong experience in a travel agency or tourism company.
- Strong knowledge of inbound and outbound travel products, holiday packages, visas, flights, hotels, transfers, tours, cruises, and MICE services.
- Knowledge of travel suppliers, DMCs, airlines, hotels, and wholesale tourism partners is mandatory.
- Ability to design and develop travel products and holiday packages based on market demand and supplier deals.
- Work closely with suppliers to secure competitive rates and exclusive offers.
- Follow and analyze competitor travel agencies to improve pricing, offers, and marketing strategies.
Sales & Business Growth Support
- Drive high quality leads that convert into confirmed bookings and revenue.
- Work closely with sales and operations teams to ensure smooth handling of leads and bookings.
- Improve conversion rates by optimizing marketing messages and targeting.
- Increase online sales, inquiries, and overall company revenue through digital channels.
- Identify new opportunities in the travel market and propose new campaigns and destinations.
SEO & Website Optimization (Mandatory)
- Develop and implement SEO strategies to improve Google rankings and organic traffic.
- Optimize website content, landing pages, blogs, and travel packages for search engines.
- Perform keyword research related to travel destinations and tourism services.
- Monitor website performance using Google Analytics and Google Search Console.
- Improve website visibility and lead generation through SEO best practices.
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